This week marks the kick off of the major joint $1 million marketing campaign announced late last year by Tourism Industry Development Minister Kate Jones.
The joint $1 million marketing fund is an cooperative partnership led by Tourism Whitsundays and includes Tourism and Events Queensland, Cruise Whitsundays, Daydream Island Resort, Hamilton Island and InterContinental Hayman Island Resort to help promote the rediscovery of the Whitsunday Islands and is being targeted at key domestic markets such as Melbourne, Sydney and throughout Queensland.
Tourism Whitsundays CEO Tash Wheeler is excited to see this campaign promote the whole region.
Wheeler said: “Whilst the key creative for the marketing campaign will be the rediscovery of the Whitsunday Islands, we really see this as a positive way to uplift the whole region through the extensive marketing and PR activity planned as part of this fund.”
The joint marketing fund will cover a comprehensive creative media buy campaign and PR strategy which will include office towers in Sydney and Melbourne, street furniture and social and digital activity across Melbourne, Sydney and throughout Queensland.
With 2019 locally marked as the Whitsundays ‘come back’ year this joint funding has come at the most opportune time, it’s an excellent opportunity to leverage the media interest in the reopening of Daydream Island Resort and InterContinental Hayman Island Resort following their extensive redevelopments.
Jayson Heron director of sales and marketing for Daydream Island is pleased to see the coming together of major Whitsundays businesses.
Heron added: “It’s very encouraging to see for the first time the likes of Cruise Whitsundays, Daydream Island Resort, Hamilton Island and InterContinental Hayman Island Resort, Tourism and Events Queensland and Tourism Whitsundays coming together as a collective to help drive domestic visitation to this very important tourism destination.”
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]