Alt/Shift is thrilled to announce its appointment as the retained PR agency for Whitley Neill Gin; flagship brand of Halewood Wines and Spirits, which imports and markets a range of premium alcohol brands.

Known for being the UK’s No.1 Premium Gin brand and for its diverse range of flavoured gins, Whitley Neill Gin has now set its sights on the Australian market.

Alt/Shift has been chosen to manage the brand’s consumer launch and ongoing program following a competitive pitch process.

The appointment will see Alt/Shift flex its strategic muscle and creative ideation throughout the launch phase and beyond, curating hero moments to quickly build momentum for the brand.

Halewood Wines and Spirits, marketing manager Kelly Coughlan, said she was excited about the prospects of the partnership.

Coughlan commented: “We were impressed by Alt/Shift’s creativity and their innate knowledge of the Australian media landscape, which is vital when it comes to launching a brand in Australia.

“Both their strategic approach and their innovative thinking impressed us and we are excited about working with the team to craft the Whitley Neill brand story”

Alt/Shift Sydney general manager, Andie Crawford said: “The Whitley Neill Gin brand is innovative, clever and brave, making it both exciting and challenging to work on.

“It’s rare to get the opportunity to introduce a leading overseas brand to the local landscape but it’s one that we’re uniquely set up to do as an integrated communications agency with a strong strategic and creative footprint.”

This exciting win comes hot on the heels of Alt/Shift welcoming Virgin Australia to the fold for a number of innovative projects across PR and content.

Not to mention a top-shelf list of retained clients that include Crown Hotels and Resorts, Mazda, Origin Energy and Lion Dairy and Drinks.

Alt/Shift will work alongside L&A Social, a global Social Marketing Agency based in Sydney to execute the campaign.