Whitley Neill Gin Appoints Alt/Shift As Retained PR Agency

Whitley Neill Gin Appoints Alt/Shift As Retained PR Agency
SHARE
THIS



Alt/Shift is thrilled to announce its appointment as the retained PR agency for Whitley Neill Gin; flagship brand of Halewood Wines and Spirits, which imports and markets a range of premium alcohol brands.

Known for being the UK’s No.1 Premium Gin brand and for its diverse range of flavoured gins, Whitley Neill Gin has now set its sights on the Australian market.

Alt/Shift has been chosen to manage the brand’s consumer launch and ongoing program following a competitive pitch process.

The appointment will see Alt/Shift flex its strategic muscle and creative ideation throughout the launch phase and beyond, curating hero moments to quickly build momentum for the brand.

Halewood Wines and Spirits, marketing manager Kelly Coughlan, said she was excited about the prospects of the partnership.

Coughlan commented: “We were impressed by Alt/Shift’s creativity and their innate knowledge of the Australian media landscape, which is vital when it comes to launching a brand in Australia.

“Both their strategic approach and their innovative thinking impressed us and we are excited about working with the team to craft the Whitley Neill brand story”

Alt/Shift Sydney general manager, Andie Crawford said: “The Whitley Neill Gin brand is innovative, clever and brave, making it both exciting and challenging to work on.

“It’s rare to get the opportunity to introduce a leading overseas brand to the local landscape but it’s one that we’re uniquely set up to do as an integrated communications agency with a strong strategic and creative footprint.”

This exciting win comes hot on the heels of Alt/Shift welcoming Virgin Australia to the fold for a number of innovative projects across PR and content.

Not to mention a top-shelf list of retained clients that include Crown Hotels and Resorts, Mazda, Origin Energy and Lion Dairy and Drinks.

Alt/Shift will work alongside L&A Social, a global Social Marketing Agency based in Sydney to execute the campaign.

Please login with linkedin to comment

Alt/Shift Whitley Neill Gin

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]