Results are in for Round 1 of the 2021 Siren Awards, with creative agency whiteGREY being named overall winner and taking the top spot in the single category for the Missing Persons Advocacy Network (MPAN) advertisement “Missed Birthdays – Rigby Feilding.”
From creatives Benjamin Mann and Nic Molyneux, “Missed Birthdays – Rigby Feilding” features a personal message from a sister to her missing brother on his birthday. The ad puts the spotlight on ambiguous loss, which is the type of grief felt by the loved ones of missing persons.
Mann and Molyneux said that their intent was to use radio’s influential reach and the ad’s emotional message to raise public awareness and possibly even connect with the missing person themselves.
“Radio has a real power to elicit one-on-one emotional responses within audiences. It’s why the best radio, whether it be funny or sad, makes us feel something. Emotion, and an emotional reaction, is the key to an effective radio piece and getting people to take action,” they said.
Ralph Van Dijk from Eardrum was named winner in the campaign category for the Commercial Radio Australia series of ads “CRA Marketing Campaign – COVID-19.” The campaign highlights how radio remains a relevant medium for advertisers to utilise during the COVID-19 pandemic.
Sound engineer Tristan Dewey from Bang Bang Studios won in the craft category, also for the MPAN ad “Missed Birthdays – Rigby Feilding.”
Joan Warner, Chief Executive Officer of industry body Commercial Radio Australia said: “Congratulations to the winners of Round 1 of the 2021 Siren Awards for their hard work, creativity and innovative use of audio. The winning ads, as well as those that were highly commended, demonstrate the effectiveness of radio advertising and how impactful it can be in challenging times.”
Three highly commended were awarded in the single category: “Stop the Jingle” from creatives Matt Wilson, Luke Williams and Oli Nicholson from Meerkats for Cat Haven; “It Doesn’t Matter” from creative Joshua Robins from Southern Cross Austereo for Pete’s Chop Shop; and “Fade Away Tattoos” from creative Malcolm MacLean from Likeable Creative for MIRA Clinic.
Creative Cameron Horn from Southern Cross Austereo received a highly commended in the campaign category for the campaign “Music, Elevator, Harold” for Lullaby Sleep, while Southern Cross Austereo sound engineer Nat Marshall received highly commended in the craft category for the Hillseafood commercial “Rum Chum Chum.”
The Siren Awards are run by Commercial Radio Australia to honour the best of radio advertising. The awards are judged across five rounds, plus a final call round. Round 2 of the 2021 Siren Awards is now open, with entries closing on 4 July 2020. The 2021 Gold Siren winner will be announced in May 2021.
me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
Here is EVERYTHING you need to know about contextual advertising bar the curling wand and the hot pink leg warmers.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]