The White Agency & Grey Group Merge To Become whiteGREY

The White Agency & Grey Group Merge To Become whiteGREY
SHARE
THIS



The new, combined branding for WPP AUNZ agencies The White Agency and Grey Group Australia has been unveiled as whiteGREY, following six months of cross-agency collaboration and engagement.

The new brand formalises the relationship which began in November last year, when the two agencies moved in together to work in combined space – both at WPP AUNZ’s Sydney campus and in Melbourne.

Following this period of familiarisation, whiteGREY will now work under one brand and one financial structure in Australia, providing a range of specialist services to both existing and new clients.

The new brand will be led by joint CEOs Paul Worboys (previously the chief operating officer of Grey Group Australia) and Miles Joyce (CEO of The White Agency).

Joyce (pictured above, right) said combining the two agency brands formalises the close working relationship they’ve had since November last year.

“We’ve had six months of working together, side by side, both in our Sydney and Melbourne offices to really get to know each other,” he said.

“It became quickly obvious that our two agencies were not only culturally aligned, but provided complementary specialist skills that had the potential to produce far better outcomes for clients and staff.

“Blending our brand names and financial structure is the logical next step in this process”

Worboys (pictured above, left) said the move is not about creating another integrated agency.

“This is about specialists within the technology, experience and ideas/creative space working together where possible, and separately if required,” he said.

“After six months of harnessing our joint capabilities, we’re already creating a culture that unites these specialists and inspires creativity.

“We’re excited about now formalising that relationship and introducing our new brand to the marketplace, while fostering a stronger, more nimble business built from our collective strengths.”

WPP AUNZ chief executive Mike Connaghan said: “While the relationship between The White Agency and Grey was first announced at WPP AUNZ’s full year results in February this year, the new combined branding unveiled this week will finally allow the two agencies to present a united front to the Australian market.

“Ongoing change in the marketplace has seen increased interest in morphing ideas and technology. The move to combine The White Agency and Grey is one driven by our desire to provide these solutions by having people, technology and great ideas all working as one.

“Both The White Agency and GREY are powerful players on their own, but whiteGREY is a stronger offering.”

Please login with linkedin to comment

Hamish McLennan Live Pitch whiteGREY WPP AUNZ

Latest News

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
  • Marketing

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills

Swinburne University of Technology has launched a series of  Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]

PayPal Partners With Welcome To Country
  • Marketing
  • Media

PayPal Partners With Welcome To Country

PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll
  • Marketing

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll

Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]

Digital Marketing Agency Whitehat Debuts New Website
  • Marketing

Digital Marketing Agency Whitehat Debuts New Website

Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020,  Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]

Fintech Start Up DiviPay Bolster Team With Head Of Accounting
  • Marketing

Fintech Start Up DiviPay Bolster Team With Head Of Accounting

Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]

Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]