WhatsApp Takes Out Full-Page Newspaper Ad To Address Privacy Concerns

WhatsApp Takes Out Full-Page Newspaper Ad To Address Privacy Concerns
SHARE
THIS



WhatsApp is working hard to remedy the privacy concerns that have resulted from the messaging app’s recent policy changes.

Earlier this month, the messaging service asked its 2 billion global users to accept a new privacy policy, which will allow the app to share data with its parent company Facebook.

The changes led to a mass revolt from users, with downloads for alternative messaging apps such as Signal and Telegram soaring.

Facing a PR issue, WhatsApp is now working to alleviate consumer privacy concerns. Earlier this week the company shared a Tweet clarifying the type of user data that will be collected under the changes.

The current backlash is of particular concern for WhatsApp in the Indian market, where around 400 million people use the app.

As a result, WhatsApp has turned to newspaper advertising in the region, purchasing full-page ads in at least 10 English and Hindi newspapers around the country.

“Respect for your privacy is coded into our DNA,” WhatsApp says in one of the ads. It also adds that the change “does not affect the privacy of your messages with your friends and family in any way”.

 

Please login with linkedin to comment

WhatsApp

Latest News

CommBank & Cricket Australia Extend Partnership
  • Marketing

CommBank & Cricket Australia Extend Partnership

Commonwealth Bank and Cricket Australia have today announced the renewal of its long-running partnership for a further three years, extending its commitment to the game at all levels. Partnering with Cricket Australia for more than 30 years, Commonwealth Bank has had a significant impact on many touch points across the game. In particular, the bank […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]

Hootsuite Shares The Top Social Media Trends Of The Tokyo 2020 Paralympic Games
  • Media

Hootsuite Shares The Top Social Media Trends Of The Tokyo 2020 Paralympic Games

To honour the fantastic feats of the Australian Paralympians, Hootsuite has revealed the top trending hashtags and social media data of the Paralympics. The top trending hashtag during the Paralympics period, #tokyo2020, received over 38,000 tweets and retweets, amounting to 1.7M+ impressions, while other popular hashtags included #paralympics, #readysettokyo and #paraswimming. According to Hootsuite’s research, […]

SOON, Think Tank Giving Insights Into Future Trends, Officially Launches
  • Advertising

SOON, Think Tank Giving Insights Into Future Trends, Officially Launches

SOON, a futures think tank focused on human insights, has launched today tracking trends, developments and disruptions across people, products and the planet. Led by internationally renowned futurist, social scientist and trend forecaster Sarah Owen (pictured centre) in partnership with TABOO directors Andrew Mackinnon (right) and James Mackinnon (left), the independently Australian-owned futurist company uncovers […]

iHeartPodcast Network Australia Launches SAS Australia Debrief Podcast
  • Media

iHeartPodcast Network Australia Launches SAS Australia Debrief Podcast

ARN’s iHeartPodcast Network Australia has announced a new podcast, SAS Australia Debrief hosted by 2020 recruits Merrick Watts and Sabrina Frederick. The podcast is made for anyone that can’t get enough of Aussie celebs putting themselves through the toughest test of their lives on the Seven Network’s hit show SAS Australia. Or anyone that wishes […]

Rakuten Advertising Shares Blueprint For Affiliate Marketing
  • Technology

Rakuten Advertising Shares Blueprint For Affiliate Marketing

Rakuten Advertising has launched ‘A 5-Stage Blueprint for High-Performance Affiliate Marketing’, designed to educate and inform both advertisers and publishers about the strategic role that the affiliate channel is now playing in marketing strategies. The blueprint is based on input from members of the Rakuten Advertising International Collective (RAIC), comprising affiliate marketing specialists from leading advertisers […]

EngageTV Launches Metro Connected TV Campaign In Sydney And Melbourne
  • Media

EngageTV Launches Metro Connected TV Campaign In Sydney And Melbourne

EngageTV, Australia’s most sophisticated CTV & BVOD service partner, has today launched a Sydney and Melbourne metro Connected TV campaign to help business owners and marketers better understand what can be achieved with CTV.

by B&T Magazine

B&T Magazine
Adland State Of Originality To Return For Nine’s 2022 Origin Series
  • Media

Adland State Of Originality To Return For Nine’s 2022 Origin Series

Nine has announced the return of State of Originality, Australia’s biggest advertising prize, with $1 million again up for grabs to the brand and agency that creates the most original ad in the 2022 State of Origin Series. This year Nine launched State of Originality, challenging Australia’s marketers to help make State of Origin not […]