WhatsApp is working hard to remedy the privacy concerns that have resulted from the messaging app’s recent policy changes.
The changes led to a mass revolt from users, with downloads for alternative messaging apps such as Signal and Telegram soaring.
Facing a PR issue, WhatsApp is now working to alleviate consumer privacy concerns. Earlier this week the company shared a Tweet clarifying the type of user data that will be collected under the changes.
We want to address some rumors and be 100% clear we continue to protect your private messages with end-to-end encryption. pic.twitter.com/6qDnzQ98MP
— WhatsApp (@WhatsApp) January 12, 2021
The current backlash is of particular concern for WhatsApp in the Indian market, where around 400 million people use the app.
As a result, WhatsApp has turned to newspaper advertising in the region, purchasing full-page ads in at least 10 English and Hindi newspapers around the country.
— Dev (@Dev14e) January 13, 2021
“Respect for your privacy is coded into our DNA,” WhatsApp says in one of the ads. It also adds that the change “does not affect the privacy of your messages with your friends and family in any way”.
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