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Reading: WhatsApp Takes Out Full-Page Newspaper Ad To Address Privacy Concerns
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B&T > Media > WhatsApp Takes Out Full-Page Newspaper Ad To Address Privacy Concerns
MediaTechnology

WhatsApp Takes Out Full-Page Newspaper Ad To Address Privacy Concerns

Staff Writers
Published on: 15th January 2021 at 10:33 AM
Staff Writers
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WhatsApp is working hard to remedy the privacy concerns that have resulted from the messaging app’s recent policy changes.

Earlier this month, the messaging service asked its 2 billion global users to accept a new privacy policy, which will allow the app to share data with its parent company Facebook.

The changes led to a mass revolt from users, with downloads for alternative messaging apps such as Signal and Telegram soaring.

Facing a PR issue, WhatsApp is now working to alleviate consumer privacy concerns. Earlier this week the company shared a Tweet clarifying the type of user data that will be collected under the changes.

We want to address some rumors and be 100% clear we continue to protect your private messages with end-to-end encryption. pic.twitter.com/6qDnzQ98MP

— WhatsApp (@WhatsApp) January 12, 2021

The current backlash is of particular concern for WhatsApp in the Indian market, where around 400 million people use the app.

As a result, WhatsApp has turned to newspaper advertising in the region, purchasing full-page ads in at least 10 English and Hindi newspapers around the country.

https://twitter.com/Dev14e/status/1349156319383613440

“Respect for your privacy is coded into our DNA,” WhatsApp says in one of the ads. It also adds that the change “does not affect the privacy of your messages with your friends and family in any way”.

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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