It can be daunting for a brand to see various areas such as programmatic and mobile growing exponentially with no signs of slowing down, and knowing you don’t play in that space at all.
Rich media display and video advertising company InSkin Media does not splash around in mobile and programmatic, and yet its chief commercial officer, Steve Doyle, doesn’t see this as an issue.
Creativity and service is where InSkin’s skills lay, said Doyle, creating rich media home-page takeovers for brands, designed for large spaces such as desktop and tablet.
When asked what’s going to happen to the industry in the next five years, Doyle said mobile and programmatic were going to increase, however he was confident about InSkin Media’s offering.
“There are wholescale things that are shifting the industry, but within that I think there’s still room for people who are creative and who use space effectively and people that want to communicate effectively with users, and that’s where our key focus is,” he said.
“That’s where we’re building business and that’s where we’ll be able to thrive as an organisation.”
The company doesn’t work programmatically, with Aussie general manager Matthew Newcomb explaining to B&T recently to be truly creative, you still need to involve humans.
And when it comes to mobile, which Doyle admitted is where a lot of the traffic is going, the challenge is producing a similar offering on smaller screens.
“In what we do, which is high-impact rich media, I find that very difficult to achieve on a mobile phone because I don’t really think that there’s a space to be able to have that conversation with the user and to get that awareness across without it being difficult for the user journey,” he said.
However, InSkin Media works in a very niche market in which it doesn’t see any lessening of clients, and also where Doyle doesn’t see the company taking up programmatic and mobile any time soon.
“We’re not in that plane any way shape or form, but we recognise that it’s a big part of the future so it’s something we need to continue to monitor.”
me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
Here is EVERYTHING you need to know about contextual advertising bar the curling wand and the hot pink leg warmers.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]