Digital ad server Taboola has put together an infographic revealing 2019’s most popular topics across entertainment, news and sport for its Australian audience.
Based on nine million articles and 670 million users, the analysis shows the federal election and Gladys Berejiklian topped the general news category, while in entertainment, Australians couldn’t get enough of Love Island and The Bachelor.
Love Island proved popular with female readers, with 84.2 per cent reading stories about the reality TV series.
Stories on shark attacks were most popular with men (33.1 per cent), along with coverage of the banking Royal Commission (48.3 per cent) and women’s cricket (66.7 per cent).
Taboola analysed reader behaviour on sites where its products are installed, and on sites where permission to collect user data is granted. users.
Insights for the infographic were pulled between December 2018 and December 2019. Check out the infographic below: