Discovery NZ and MediaWorks Radio have continued their engagement of WeThinkMedia as the companies’ exclusive advertising representative in Australia.
This follows Discovery, Inc. completing its acquisition of New Zealand’s leading independent free-to-air commercial broadcaster, MediaWorks TV Ltd, with MediaWorks retaining its radio and out-of-home assets.
WeThinkMedia’s Australian remit continues with Discovery NZ’s broadcast TV entertainment channels, Three and Bravo; streaming service ThreeNow; multi-platform news and current affairs service Newshub; as well as channels Three+1, Bravo+1, The Edge TV, The Breeze TV, and the Bravo channel joint-venture with NBCUniversal.
WeThinkMedia also retains exclusive Australian advertising representation of MediaWorks Radio, which attracts 2.4 million listeners every week across nationwide brands: Mai, The Edge, George FM, The Rock FM, More FM, The Sound, The Breeze, Magic, and rova.
DiscoveryNZ general manager ANZ Glen Kyne said: “WeThinkMedia has been a strong advocate for our television assets over the past three years, helping us build a significant presence in the Australian media marketplace.
“We look forward to building on that foundation as we realise the full value of our portfolio of brands in New Zealand and connect advertisers with highly engaged audiences across our premium news and entertainment offering.”
Media Works chief executive Michael Anderson said: “WeThinkMedia understands our radio business and champions the great advertising opportunities that our nine unique radio formats offer.
“With more stations than any other New Zealand network, we look forward to continuing our longstanding and successful relationship to deliver successful results to advertisers across a wide range of audiences, music genres and tastes.”
WeThinkMedia executive director Peter Wiltshire (pictured) said: “MediaWorks New Zealand has been with WeThinkMedia from the start as our foundation client.
“It’s a resounding endorsement of our relationship that we both retain their radio business and continue to represent the New Zealand television assets as part of the Discovery NZ family.
“We look forward to further enhancing both platforms within the Australian advertiser community.”
Discovery NZ and foundation client MediaWorks New Zealand feature in WeThinkMedia’s portfolio of international media brands, which include The New York Times, CNBC, ink, and New Zealand digital outdoor company LUMO.