Westpac Launches New Chapter In Help Campaign Via DDB Sydney

Westpac Launches New Chapter In Help Campaign Via DDB Sydney

Westpac has launched the next phase of its Help campaign with a focus on providing support for small business owners across Australia via DDB Sydney

Set to the soundtrack of The Masters Apprentices classic Because I Love You remade by Amy Shark, the campaign tells the story of a couple who have emigrated to Australia and open a small business out of necessity, but grow to treasure it for the life and opportunity it gives their family.

The new campaign coincides with the launch of Westpac’s ‘help when it matters’ logo, cementing the brand’s ongoing commitment to providing tangible help to customers when and where it matters to them.

Westpac Group’s head of brand, advertising & media, Jenny Melhuish, said: “Our latest campaign brings to life the sheer dedication, challenges and rewards faced by small business owners of today. For many, when operating a family business, it becomes a focal part of that family’s life – the ups and the downs.

“We recognise that there are a myriad of challenges that can come along with operating a small business. Westpac has developed a new online hub with a range of support to help Australians start, grow and maintain a small business – from practical tools and resources for employment and cash flow needs, to products and services that help businesses and staff get paid faster.”

DDB Sydney creative partner Matt Chandler added: “This epic story of grit and sacrifice was a privilege to make. It really pays homage to so many small business owners with similar stories to that of the central character Ali; people who have set out on their own to build a life for their families.

“We count ourselves incredibly lucky to have such brilliant clients and production partners who make work like this possible.”

The campaign launches nationally across TV, radio, digital, out of home and social, from Sunday, 2 June.


Client: Westpac

  • Jenny Melhuish, Head of Brand, Advertising & Media, Westpac Group
  • Sam Viney, Head of Advertising, Westpac
  • Carly Boyle, Director of Media Planning
  • Amber Joyce, Senior Advertising Manager, Westpac
  • Sian Chadwick, Head of Business Experience, Westpac Business
  • Anna MacFarlane, Head of Business Marketing, Westpac Business
  • Alice Pears, Senior Marketing Manager, Westpac Business
  • Brooke Carter, Senior Marketing Manager, Westpac Business
  • Magdalena Sikora, Marketing Manager, Westpac Business

Creative Agency: DDB

  • CCO: Ben Welsh
  • ECD: Tara Ford
  • Head of Art: Noah Regan
  • Creative Partner: Matt Chandler
  • Art Director: Noah Regan
  • Copywriter: Matt Chandler
  • Designer: Paul Jansen
  • Head of Integrated Content: Sevda Cemo
  • Lead Senior Producer: Tash Johnson
  • Managing Partner: Chiquita King / Sasha Firth
  • Group Account Director: Topher Jones
  • Senior Business Director: Kirsty Smith
  • Business Manager: Fabrizia Violante
  • Chief Strategy Officer: Carl Ratcliff
  • Head of Planning: Dom Hickey
  • Senior Planner: James Davis

Production Company: 3&7

  • Director: Steve Ayson
  • Executive Producer: Emma Wilcockson
  • Producer: Julianne Shelton
  • Edit Facility: The Butchery
  • Editor: Jack Hutchings
  • Sound: Song Zu
  • Sound Engineer: Abigail Sie
  • Post Production: Blockhead VFX
  • Music Supervision: Karl Ritcher
  • Casting: Peta Einberg Casting & Nick Hamon Casting

Media: Media Lab

Public Relations: Map and Page

Please login with linkedin to comment

DDB Sydney help campaign Westpac

Latest News

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
  • Marketing

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills

Swinburne University of Technology has launched a series of  Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]

PayPal Partners With Welcome To Country
  • Marketing
  • Media

PayPal Partners With Welcome To Country

PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll
  • Marketing

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll

Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]

Digital Marketing Agency Whitehat Debuts New Website
  • Marketing

Digital Marketing Agency Whitehat Debuts New Website

Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020,  Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]

Fintech Start Up DiviPay Bolster Team With Head Of Accounting
  • Marketing

Fintech Start Up DiviPay Bolster Team With Head Of Accounting

Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]

Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]