Campaign: DDB Melbourne makes Westpac unstoppable
The DDB Melbourne-created ‘Unstoppable You’ campaign follows the journey of a travelling couple, who enjoy relatively un-interrupted travels because of the plenitude of Westpac ATM’s.
The ads focus on key points that set them apart from other Australian banks, including free withdrawals at overseas ATM’s.
http://www.youtube.com/watch?v=zcpsWLxY2EE
“It’s a great point of difference,” said Andrew Little, DDB Australia managing director. “Who wouldn’t like a little bit of extra money in their pocket to enjoy travelling the world? We wanted to capture the joy of just flowing from one awesome experience to the next – showing that banking with Westpac helps fuel the journey…”
The campaign will assert Westpac’s position as Australia’s leading everyday banking specialists.
The campaign launches with a TVC entitled ‘Flow’, directed by Glue Society’s Gary Freedman. Out of home, digital and print executions support the launch TVC.
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