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Reading: Campaign: DDB Melbourne makes Westpac unstoppable
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B&T > Advertising > Campaign: DDB Melbourne makes Westpac unstoppable
Advertising

Campaign: DDB Melbourne makes Westpac unstoppable

Staff Writers
Published on: 14th April 2014 at 2:14 PM
Staff Writers
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The DDB Melbourne-created ‘Unstoppable You’ campaign follows the journey of a travelling couple, who enjoy relatively un-interrupted travels because of the plenitude of Westpac ATM’s.

The ads focus on key points that set them apart from other Australian banks, including free withdrawals at overseas ATM’s.

http://www.youtube.com/watch?v=zcpsWLxY2EE

“It’s a great point of difference,” said Andrew Little, DDB Australia managing director. “Who wouldn’t like a little bit of extra money in their pocket to enjoy travelling the world? We wanted to capture the joy of just flowing from one awesome experience to the next – showing that banking with Westpac helps fuel the journey…”

The campaign will assert Westpac’s position as Australia’s leading everyday banking specialists.

The campaign launches with a TVC entitled ‘Flow’, directed by Glue Society’s Gary Freedman. Out of home, digital and print executions support the launch TVC.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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