“We’re Starting To Lead The Conversation And The Agenda”: SCA CEO Grant Blackley
Southern Cross Austereo CEO Grant Blackley said while there might be a lot more work to be done, the business is steamrolling ahead in all the right ways.
Blackley spoke to B&T at the launch of SCA’s new venture, The Studio, on Friday, and said in the six months he has been at the helm, the company has “changed a lot”.
“We’ve changed and increased focus on the front of house, which is our content, our creative direction, our marketing, and our sales, and I think all of those are critical to a good media company,” Blackley explained.
“At the same time… we’re looking at a whole range of things at the back of house to try and streamline everything from the operations, the way in which we talk with each other, the way in which we talk to the market; all of that has come together, and there’s still a lot more work to be done but we’re really pleased with the progress.”
It’s not as if we haven’t been on the right track.
It was only late last year that Blackley said it was time for SCA to rejoin the big leagues and chase the audience and advertisers, to which he now says SCA is gaining speed.
“[In Sydney] I felt that we were targeting a little younger than we should and we needed to get back to a higher demographic profile, particularly in the 25-54s, and that’s where there’s a really large audience and a big group of advertisers seeking to engage,” Blackley told B&T.
“There’s no question that with Rove and Sam we’ve done that. We’ve also made some changes in Brisbane with Osher joining the guys up there, and outside of that we’re marketing a lot more aggressively across all of the stations, both in metro and regional. So all of that is moving forth, and I think that’s putting us into a place where there’s positive momentum and that we’re starting to lead the conversation and the agenda.”
As for the overall operation of the company, which Blackley had said was rather segmented, he said things are starting to fall into place.
“We’ve got the metro and regional radio networks together more often, we’ve equalised the reporting structure, we’ve equalised the amount of money that we’ll spend in both sectors without favour to one or the other to make sure that they’re coming together,” he explained. “We’re doing a whole range of different things that are actually propelling the company forward.”
“Broadly, TV is starting to fragment, we’re seeing that with consumer behaviour in terms of how they engage with television. They’re not engaging with television any less, they’re just engaging in a different way with television.
“So we have to continue to work on how do we push our brands forward, how do we push the assets that we have forward, and fundamentally, whilst that’s not the easiest brief, we will play our part once again at supporting free TV and supporting all the attributes of free TV, while at the same time supporting that with mobile, web, social aspects, that actually ensure that we push people back to television as the primary viewing.”
But Blackley told B&T he’s optimistic for the future of radio.
“I think [the industry] will only increase and I say that because it’s a highly engaged media, it’s a highly resilient media, it continues to surprise the market place, and I think it will continue to surprise the market on the upside,” Blackley added.
“You’re seeing higher audience and higher reach, and you’re seeing advertisers continue to invest in the medium, which continues to grow around about six to seven per cent on average, and I think we have to continue to give them reason to engage with our medium, both from a listener’s perspective and also an advertising perspective and I think the industry is doing that as a whole and we’re going to play our part in that.”
Please login with linkedin to comment
Advertising Standards Bureau Online Community Management Radio spikes asia festival TenLatest News
TV Ratings (18/04/2024): I’m A Celebrity Wins Prime Time And Key Demos
Aussie viewers can be a harsh lot at times. Only days after Ellie Cole bled her heart out, she has been sent packing.
Effie&co Launches New ConnectAsia Division To Help Aussie Brands Market To Asian Consumers Overseas & At Home
Not provided is advice on using chopsticks and not spilling ramen down your shirt.
Cashrewards Sets Out Stall For New CMO
Thinking of applying for the Cashrewards CMO gig? Here are some insider tips that, yes, are tantamount to cheating.
‘I Ask For The TV Industry To Stand Up And Defend Itself’ – Seven Boss James Warburton Steps Down
The Seven supremo heads for the exits after five years. Here's hoping the Spotlight team organised the farewell bash.
Poh! Jamie! Adriano! Paramount ANZ reveals its tasty plans for this year’s MasterChef
It's your fan's guide to this year's MasterChef! Although no tips on how to pronounce crudités or use a un fait-tout.
Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch
We love a Mood Tea here at B&T. Although we do store old screws and nails in the International Roast caterer's tin.
Opinion: When Culture Starts Eating Itself: Navigating The Age Of Self-eating Nostalgia
Born boss David Coupland asks is adland going through a nostalgia period? But please, no repeats of Best Of Red Faces.
Who’s Going To Cannes?! The TikTok Young Lions Winners!
It's Aussie adland's next gen! They're off to Cannes with high hopes of bringing back a Lion & a foot-long Toblerone.
Adobe Launches Express Mobile App With Firefly AI
Want to be the coolest kid at Friday staff drinks but forgot your retro Nikes? This new Adobe wizardry may do the trick.
ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
Industry duo takes its publishing roadshow to Brisbane. Was disappointed no male attendees were wearing walk socks.
B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
B&T TV heads to Wavemaker's Sydney digs to interview two staffers from its New York & LA digs. If that makes sense?
HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
Much like the fête's prized chutney wears a blue winners sash, so too should this top initiative from HoMie & Champion.
Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
This beer ad wants to take you back to summer! Just minus any chance of a shark attack on your morning bus commute.
Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
Are you one of the lucky ducks heading to Cannes in June? Check out the headliner acts you'll be queueing hours to see.
Scroll Media Recruits Costa Panagos From Twitch
Costa Panagos set to bring South American flair to the Scroll offices. Assuming that he is, indeed, South American.
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
Born around the 2000s? Need to amp up your AI creds? This guide's for you (although it's not really that age specific).
General Motors Snares Heath Walker From Scania
Do you rage about oversized American cars on our roads? You need to bail up Heath Walker at parties & industry events.
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.