Having got last year’s Christmas ad banned (check out the full story here) UK grocer Iceland is playing a safer route this year enlisting the characters from the upcoming kids flick Frozen 2 that launches the end of the month.
And, being a store that mainly sells frozen stuff, the synergy between the two brands is arguably perfect.
Clearly playing at the joy Christmas brings to kids, the 40-second spot is a collaboration with the film’s makers, Disney, and will have a strong emphasis on TV alongsidend some outdoor activity.
Princess Anna, Kristoff and Olaf, with even her royal highness, Elsa, all make appearances spruiking the grocer’s festive wares while also being the perfect plug for the film’s upcoming release. Check out the spot below:
Commenting on the ad, Iceland’s CMO Neil Hayes said the brand wanted a more traditional ad this Christmas following last year’s ban and extensive media press.
“This year, it felt like the right thing to move back to a traditional advertising campaign and sell the brilliant products and offer that we’ve got in our stores,” Hayes told industry site Marketing Week.
Hayes added that last year’s ban certainly hadn’t deterred the brand from pushing a social agenda.
“Our big objective is to remove single-use plastic at the moment and when we complete that milestone, we will celebrate it with something hopefully as epic as Rang Tan,” he said.