Well-Known Kiwis Challenge Refugee Attitudes In #KiwisWelcome Spot Via VMLY&R

Well-Known Kiwis Challenge Refugee Attitudes In #KiwisWelcome Spot Via VMLY&R
SHARE
THIS



In the lead up to World Refugee Day on 20 June, Refugees as Survivors New Zealand (RASNZ) has partnered with well-known Kiwis including Former Prime Minister of New Zealand and Patron of RASNZ, Helen Clark, actor Sam Neill and ex-All Black and mental health advocate John Kirwan to shine light on the refugee journey.

The #KiwisWelcome video, via VMLY&R, aims to confront how New Zealanders view refugees.

Dr Ann Hood, CEO of RASNZ, which works to support refugees’ transition to New Zealand, said a significant problem faced by people from refugee backgrounds is a lack of awareness about their journey to this country and their rights to a safe home.

“New Zealand is a country that prides itself on community and inclusion. However, many refugees arriving in NZ continue to face prejudice about their right to belong and contribute within our society.” 

“Once people from refugee backgrounds are settled in New Zealand, they are no longer refugees – a status you only have when you have no place to call home – they’re Kiwis, just like us,” said Dr Hood.

The video concept was created by VMLY&R New Zealand for RASNZ as part of VMLY&R Worldwide Foundation Day, where to celebrate the network’s first anniversary, VMLY&R closed all 82 offices across the globe for a day to give more than 6,500 employees the opportunity to support their communities through volunteer projects.

The agency worked with Exposure and Franklin Road to produce the video, which also features Madeleine Sami, Sonny Bill Williams and Golriz Ghahraman, the first refugee to be elected to New Zealand’s parliament. 

“Once a refugee reaches our shore, they become Kiwi. They’re Kiwis, just like you and me. Looking to make a fresh start, free from war, free from torture, free from famine, persecution, and political upheaval – free from everything that makes a refugee a refugee,” says Helen Clark and others, in the #KiwisWelcome video.

“We’re extremely grateful to the incredible New Zealanders who generously stepped up from where they were around the world to give their time and their voices, before and during lockdown, to create a message of unity and inclusion,” said Kim Pick, ECD at VMLY&R. “And also to our partners at Exposure, Franklin Road, BCW and JCDecaux for joining us to support RASNZ and make #KiwisWelcome for World Refugee Day.”

Exposure’s Kevin Denholm said: “Exposure has a long history of involvement with refugees both in New Zealand and abroad so we were delighted to be able to get behind this campaign.”

Director Tim Parsons added: “It’s a cause we’re passionate about, and we really liked the way the idea

played with social media as a flawed but powerful medium with huge potential to seed positive change. It was a really fun, collaborative process that evolved naturally and landed in a lovely place.”

Credits

RASNZ

CEO: Dr Ann Hood

Fundraising & Communications Manager: Mackenzie Koppel

VMLY&R

Managing Director: James Mok

Executive Creative Director: Kim Pick

Art Director: Arizona Doolan

Copywriter: Josh Stuart

Senior Producer: Marty Gray

Account Director: Vinay Naran

Head of Social Media and Content Strategy: Bhavika Rambhai

Social Media & Content Specialist: Phoebe Joiner

Strategy & Experience Director: Ryan Sproull

Client Service Director Service: James Johnston

Business Director: Lou Watkin

Production Agency: Exposure International

Director and Editor: Tim Parsons

Producer: Craig Henderson

Sound Production: Franklin Road Studios

 

PR Agency: BCW

Senior Account Director: Jane Witcombe

 

 

Please login with linkedin to comment

VMLY&R

Latest News

The Turning Tide Against Surveillance Capitalism
  • Opinion

The Turning Tide Against Surveillance Capitalism

In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]

Opinion

by B&T Magazine

B&T Magazine
Kim Kardashian Spruiks Cryptocurrency In Instagram Ad
  • Media
  • Technology

Kim Kardashian Spruiks Cryptocurrency In Instagram Ad

Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]

by B&T Magazine

B&T Magazine
Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose
  • Campaigns

Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose

Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]

Nine Promotes Jo Clasby To Commercial Director, Publishing
  • Marketing

Nine Promotes Jo Clasby To Commercial Director, Publishing

Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]

Mark Zuckerberg, chief executive officer of Facebook Inc., listens as Narendra Modi, India's prime minister, not pictured, speaks during a town hall meeting at Facebook headquarters in Menlo Park, California, U.S., on Sunday, Sept. 27, 2015. Prime Minister Modi plans on connecting 600,000 villages across India using fiber optic cable as part of his
  • Technology

“No F*cking Way!”: Pink Floyd Frontman Refused To Give Mark Zuckerberg Rights To Song

Roger Waters, co-founder of Pink Floyd, said he refused to give Mark Zuckerberg the rights to use hit song Another Brick in the Wall (Part Two). Waters was speaking at a pro-Julian Assange event when he said that he had been offered a “huge, huge amount of money” for the use of the 1979 hit […]

by B&T Magazine

B&T Magazine
Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign
  • Campaigns

Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign

Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins
  • Marketing

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins

Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]

Xandr Launches New Guide Exploring The Future Of Identity
  • Advertising
  • Technology

Xandr Launches New Guide Exploring The Future Of Identity

Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide exploring the approaches for buyers and sellers, as well as market participants, as they evaluate identity solutions in preparation for a future without third-party cookies.

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client
  • Marketing

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client

Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign
  • Campaigns
  • Marketing

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign

Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]