Weight Watchers Appoints Edge As Its Content & Publishing Agency

Weight Watchers Appoints Edge As Its Content & Publishing Agency

Weight Watchers Australasia has appointed Edge to develop its content, as well as publish the Weight Watchers cookbooks and monthly magazine.

Edge will also manage the commercial and media sales for the publishing program, working with relevant products, services and brands that the Weight Watchers community may seek as part of a healthy lifestyle.

Bauer Media was the previous publisher of the Weight Watchers magazine, until it dropped the title late last year following the closure of the company’s custom publishing arm, BauerWorks.

The agency said in a statement it will be recruiting for two new roles to support the new relationship.

 




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