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B&T > Advertising > Weekly Ad Roundup: The Good, The Bad And The Bees
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Weekly Ad Roundup: The Good, The Bad And The Bees

Staff Writers
Published on: 28th August 2015 at 9:55 AM
Staff Writers
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This week it’s all about Rafael Nadal in his undies, anti-smoking youth campaign and bees, check out B&T’s weekly round up of advertising campaigns which are turning us on and off.

The Good

Dammnnnnnnnnnnnnnnnnnn

https://www.youtube.com/watch?v=_Gcy31SJHUc

The latest Tommy Hilfiger ad features champion tennis star Rafael Nadal stripping down in a locker room.

‘Introducing the new face – and body – of our underwear collection. You’re welcome!’ Tommy Hilfiger wrote on Twitter. Thankyou Hilfiger, now we’re going to have a cold shower.

The Bad

https://youtu.be/u4srWvLXZRw

The latest anti-smoking ad features unicorns vomiting rainbows, a talking cat and a talking seal. Maybe these kids should be worried about the acid which is clearly in their drinks.

“This is a bit of a broadening of the conversation for us,” said Eric Asche, chief marketing officer of the American Legacy Foundation, the organisation behind the Truth campaign. “We have started to see success around driving down cigarette use, but our fear is that it’s a a transference of the behaviour to other products.”

The Bees

Probably one of the stranger ways to promote your audio product is to stick a microphone inside an active beehive.

In an ad for Bowers & Wilkins,  sound recordist Sam Nightingale captures audio of bees working and then plays it back to them through the brand’s T7 Bluetooth speaker, which features a honeycomb trim, to see how they respond.

Seen an ad which makes you want to rant? Tweet us @bandt

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TAGGED: Advertising Standards Bureau, gender marketing
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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