This week it’s all about Rafael Nadal in his undies, anti-smoking youth campaign and bees, check out B&T’s weekly round up of advertising campaigns which are turning us on and off.
The latest Tommy Hilfiger ad features champion tennis star Rafael Nadal stripping down in a locker room.
‘Introducing the new face – and body – of our underwear collection. You’re welcome!’ Tommy Hilfiger wrote on Twitter. Thankyou Hilfiger, now we’re going to have a cold shower.
The latest anti-smoking ad features unicorns vomiting rainbows, a talking cat and a talking seal. Maybe these kids should be worried about the acid which is clearly in their drinks.
“This is a bit of a broadening of the conversation for us,” said Eric Asche, chief marketing officer of the American Legacy Foundation, the organisation behind the Truth campaign. “We have started to see success around driving down cigarette use, but our fear is that it’s a a transference of the behaviour to other products.”
Probably one of the stranger ways to promote your audio product is to stick a microphone inside an active beehive.
In an ad for Bowers & Wilkins, sound recordist Sam Nightingale captures audio of bees working and then plays it back to them through the brand’s T7 Bluetooth speaker, which features a honeycomb trim, to see how they respond.
Seen an ad which makes you want to rant? Tweet us @bandt
Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]
Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]