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B&T > Advertising > Weekly Ad Round-Up: The Good, The Bad & The “What The Hell Were They Thinking?”
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Weekly Ad Round-Up: The Good, The Bad & The “What The Hell Were They Thinking?”

Staff Writers
Published on: 3rd July 2015 at 9:42 AM
Staff Writers
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This week it’s all about babies pooping in slow motion, a man dressed up as a giant penis and anti-marriage equality people spurting anti-marriage equality nonsense. Here is B&T’s best, worst and, quite frankly, WTF of advertising for the week.

The Good

https://youtu.be/XrrnC62X6eA

Who knew watching babies poop could be so entertaining!

Set to the classic score Thus Spoke Zarathustra by Strauss, the film charts in high definition and in super slow motion (400fps), a big moment in ten young babies lives: doing their first steamer.

The Bad

There are so many reasons why this ad sucks! Firstly, the tacky inspirational music. Secondly, the overall idea that people are being persecuted for not having their message of homophobia and intolerance listened to and celebrated.

Thirdly, the way the video films these people as if they are ‘coming out’ as anti-gay. Lastly, it sounds a lot like a bunch of people saying they aren’t bigoted or homophobic, while at the same time being bigoted and homophobic.

The WTF

Nothing says ‘safe sex’ like a man dressed as a penis shooting yellow confetti all over strangers.

According to Norwegian sex education charity RFSU almost 23,000 Norwegians contract chlamydia every year. The stunt was meant to highlight the campaign’s message that a “Penis Can Surprise You”.

Pernille Berg of the Involve! advertising agency, who produced a video for the campaign, said: “People understood the humour in our message, although many, especially those over 30, thought the campaign was pointless and some went so far as to brand it banal and idiotic.”

Join us next week, for what’s turning us on and turning us off in the advertising world. If you spot an advert in need of naming and shaming, tweet us @bandt

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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