This week it’s all about babies pooping in slow motion, a man dressed up as a giant penis and anti-marriage equality people spurting anti-marriage equality nonsense. Here is B&T’s best, worst and, quite frankly, WTF of advertising for the week.
Who knew watching babies poop could be so entertaining!
Set to the classic score Thus Spoke Zarathustra by Strauss, the film charts in high definition and in super slow motion (400fps), a big moment in ten young babies lives: doing their first steamer.
There are so many reasons why this ad sucks! Firstly, the tacky inspirational music. Secondly, the overall idea that people are being persecuted for not having their message of homophobia and intolerance listened to and celebrated.
Thirdly, the way the video films these people as if they are ‘coming out’ as anti-gay. Lastly, it sounds a lot like a bunch of people saying they aren’t bigoted or homophobic, while at the same time being bigoted and homophobic.
Nothing says ‘safe sex’ like a man dressed as a penis shooting yellow confetti all over strangers.
According to Norwegian sex education charity RFSU almost 23,000 Norwegians contract chlamydia every year. The stunt was meant to highlight the campaign’s message that a “Penis Can Surprise You”.
Pernille Berg of the Involve! advertising agency, who produced a video for the campaign, said: “People understood the humour in our message, although many, especially those over 30, thought the campaign was pointless and some went so far as to brand it banal and idiotic.”
Join us next week, for what’s turning us on and turning us off in the advertising world. If you spot an advert in need of naming and shaming, tweet us @bandt
Please login with linkedin to commentgender marketing
Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]