Weekly Ad Round-Up: The Good, The Bad & The “What The Hell Were They Thinking?”
This week we look at a man docking his boat like an absolute boss, a Frenchman dying in several gory deaths and Saw-like scene of Doritos eaters. So here is B&T‘s best, worst and WTF of advertising for the week.
The Good
This Norwegian anti-drinking PSA is trying to show the negative consequences of boozing on a boat. It’s a quirky little ad, but we love the guy docking his boat with such swag.
You kind of expect him to drop a microphone when he docks.
The Bad
It’s rare that advertisers will make their product look like it’s painful to eat and horrible. Probably because your ad turns out looking like a murder den scenario where a chicken, a koala and a rabbit force people to eat chips.
Also if one chip is ‘really hot’ in the packet, wouldn’t the spicy seasoning rub off onto all the other chips?
The WTF
How do you make organ donation cool for the young, trendy kids? Well Biomedicine and DDB Paris have launched a gory new video campaign called “The Man Who Died The Most”. In the ad, Robert Cronejager is the actor who has died the most on film-“there are a thousand ways to die. Unfortunately we only die once.”
It’s a pretty bloody, but effective, campaign.
Join us next week, for what’s turning us on and turning us off in the advertising world. If you spot an advert in need of naming and shaming, tweet us @bandt
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