Weekly Ad Round-Up: The Good, The Bad And The Bacon Lovers

Weekly Ad Round-Up: The Good, The Bad And The Bacon Lovers
SHARE
THIS



This week’s Friday advert round-up is all about a giant corn chip guitar, a dating app for bacon fans and chemist warehouse busted for smoking.

The Good

An American grill chain called Moe’s Southwest Grill  has created a giant tortilla chip into a playable electric guitar. “We started talking about how cool it would be to create an actual guitar out of chips,” Moe’s creative director Brandon Friedman told AdWeek.

“Then we said, what if it could actually play? And finally, we felt like we needed to give it that extra rock touch by smashing it, which gave us the perfect transition to promote the queso and the event.”

The Bad

The Advertising Standards Bureau (ASB) has upheld the one complaint against a Chemist Warehouse Father’s Day campaign called ‘Smell like a Sir’. The ad features an image of a boy and man, both wearing false moustaches, bow ties and a monocle. The man is holding a pipe and the text reads, “Smell like a sir! This Father’s Day”.

Chemist Warehouse response to ASB was super sassy: “Firstly let me apologise for the tardiness of this response but to be frank we considered the complaint so fatuous and unfounded that we did not believe a response would be necessary to assist the bureau in dismissing it.”

The ASB didn’t dismiss the complaint. According to the ASB “The Board considered Section 2.6 of the Code. Section 2.6 of the Code states: Advertising or Marketing Communications shall not depict material contrary to Prevailing Community Standards on health and safety.

“Consistent with its previous determination the Board considered that presenting smoking in a positive light is contrary to Prevailing Community Standards on health and safety. Finding that the advertisement did breach the Code, the Board upheld the complaint.”

The Bacon

The Oscar Mayer Company is a meat and cold cut production company, which has launched a real dating app for bacon lovers. According to the site the Sizzl app “connect with thousands of like-minded lovers who share your selective taste in bacon that’s cured for 12 hours, and smoke-housed for another 12.”

You download the app, specify your bacon preferences in a customisable profile, upload photos and start swiping your bacon greasy paws through pictures of local bacon lovers. It’s Tinder for people with clogged arteries.

Seen an advert you want to share? Tweet us @bandt

Please login with linkedin to comment

Advertising Standards Bureau gender marketing TLC Sport

Latest News

SBS Welcomes New Head Of Food And Entertainment
  • Media

SBS Welcomes New Head Of Food And Entertainment

SBS has announced the appointment of Emily Griggs as its new Head of Entertainment and Food. As part of SBS’s Unscripted commissioning team, Griggs will oversee SBS’s diverse commissioned entertainment and food shows. She joins SBS from BBC Studios where she was head of development and content and oversaw development and production of various shows, […]

Officeworks Partners With Canva
  • Campaigns

Officeworks Partners With Canva

B&T's a huge fan of the Officeworks shopping experience, but just throwing it out there about possible $1 hot dogs?

EATIVITY Founder Moira Geddes Becomes First-Ever Micro-Publisher To Take Part In IAB Mentorship Program
  • Technology

EATIVITY Founder Moira Geddes Becomes First-Ever Micro-Publisher To Take Part In IAB Mentorship Program

Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]

Hivestack Appointments Ichiro Jinnai As President, Japan
  • Advertising

Hivestack Appointments Ichiro Jinnai As President, Japan

Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan. “I am beyond thrilled to welcome Ichiro Jinnai to the Hivestack family,” […]

LENS Technology & Analytics Appoints Nikhil Elayat As Business Director
  • Advertising

LENS Technology & Analytics Appoints Nikhil Elayat As Business Director

Audience measurement platform LENS Technology & Analytics has appointed Nikhil Elayat to Business Director to fast-track growth opportunities across Australia and New Zealand. Elayat (pictured) joins from New Zealand’s largest independent advertising agency, Stanley Street, where he was head of advertising technology. He played a pivotal role in building adtech functions within the performance team […]

Burnet Institute Launches How Science Matters Podcast
  • Media

Burnet Institute Launches How Science Matters Podcast

Australian medical research institute, The Burnet Institute has launched, How Science Matters podcast. The informative podcast will be co-hosted by former ABC Radio journalist Tracy Parish and Burnet institute director and CEO Professor Brendan Crabb AC. Crabb is also a microbiologist, malaria researcher and will share his knowledge on contagious diseases. How Science Matters was […]

D&AD & Google Launch Shift In Sydney
  • Advertising
  • Media

D&AD & Google Launch Shift In Sydney

This extols "turning your passion into your profession". Unless your passions are dancing dachshunds or roller limbo.