Weekly Ad Round-Up: It’s B&T’s STD Special

Weekly Ad Round-Up: It’s B&T’s STD Special
SHARE
THIS



For some reason three different ad campaigns about STDs were released into the itchy groin world this week, each ad takes a different approach to talking about genitals- some use zombies, some celebrities and others use Outdoors.

The good

A new PSA series from Funny or Die and WomanCare Global features actresses Jessica Biel, Joy Bryant and Whitney Cummings making heaps of birth control pills, IUDs and condom jokes.

“Lack of education and social stigmas have led to confusion and uncertainty about contraception and reproductive health,” Biel, who is also a producer of the series, said in a statement. “We thought the best way to encourage women to get educated and start the conversation around our bodies was to make it comically clear that people like me, and other non-experts, should not be the source for this information.”

Mission accomplished.

The Zombies

Who cares about The Walking Dead or any other zombie show, at B&T we’re much more scared of STDs.

To encourage the good people of Omaha to get checked for STDs an organisation, Get Checked Omaha has launched the STD Zombie campaign. It’s a weird campaign.

The Bad

AIDS Health Foundation has accused Tinder and Grindr of spreading sexually transmitted diseases. The billboard features silhouettes of people with the words “Tinder, Chlamydia, Grindr, Gonorrhea” on their head.

“In many ways, location-based mobile dating apps are becoming a digital bathhouse for Millennials wherein the next sexual encounter can literally just be a few feet away—as well as the next STD,” Whitney Engeran-Cordova, the AIDS Health Foundation’s public health division director, said in a statement.

“While these sexual encounters are often intentionally brief or even anonymous, sexually transmitted diseases can have lasting effects on an individual’s personal health and can certainly create epidemics in communities at large.”

If someone could explain to us why there are so many STD ads in one week that would be very helpful. Tweet us @bandt

Please login with linkedin to comment

Advertising Standards Bureau competition gender marketing

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]