Weekly Ad Round-Up: Condom Emojis, The Hoff, Lady Gaga & Tony Bennett
Sydney is currently a burning fiery furnace and to celebrate our editor’s underarm sweat stains here are the best ads of this week:
Condom Emojis
In the weeks ahead of Worlds AIDS Day 2015, condom brand Durex has launched a worldwide campaign to get a condom emoji to the youuuuths out there. So everyone can Netflix and chilli safely.
Global research commissioned by the Durex brand found emojis play a vital role in young people’s conversations around sex. The research found 80 per cent of 18-25 year olds find it easier to express themselves using emojis and more than half of respondents regularly using emojis when discussing sex
Barnes & Noble
US bookstore Barnes & Noble has launched its Christmas campaign featuring superstars Lady Gaga and Tony Bennett, produced by Roberts + Langer DDB and directed by Grammy award-winning Swedish director Jonas Akerlund.
“Tony Bennett and Lady Gaga are two of the most iconic artists in the world today and we’re thrilled to bring some of their magic to Barnes & Noble customers,” stated Glenn Kaplan, vice president and creative director at Barnes & Noble.
Amy Sacks, co-creative director at Roberts + Langer DDB, added: “This campaign is like a holiday card from Barnes & Noble to all of its customers. We hope that this little gift of a performance by these two incredibly talented artists will put a smile on people’s faces. We believe that the true warmth and the connection that Mr. Bennett and Lady Gaga share will be something viewers can feel.”
The Hoff
David Hasselhoff is an endangered species in this BBC campaign for a new comedy show Hoff The Record. The sitcom follows the Hoff as he travels across the UK trying to get his career back on track.
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