It was a fairly predictable set of numbers in yesterday’s OzTAM viewer figures save for that little battle for breakfast and a disappointing debut for 10’s Changing Rooms (posting a mere 204,000).
Seven’s Sunrise pulled an impressive 282,000 viewers according to the five city metro numbers, a good 82,000 clear of struggling rival Today.
At this rate, Sunrise could soon be enjoying a commanding 100,000 lead in the morning slot and turn Today from “headache” to “full-blown crisis” for Nine bosses.
Yesterday, Today host Deborah Knight was interviewed by Triple M’s Jane Kennedy and Mick Molloy radio show where the issue of ratings came up.
After Molloy offered to perform an Aerobics Oz Style-like segment on the show to boost is numbers, Knight replied: “We want to boost ratings Mick, we don’t want them to go down any more, goodness me.”
To which Molloy replied: “Well, there’s only one way they could go, which is up” before adding that he, himself, had had two of his shows axed by Channel Nine.
“And if you’re up and about, Richard Wilkins, watch! Tune in!” Molloy finished.
In further TV news, MAFS again dominated last night with 1.29 million viewers, while MKR managed 766,000.
Nine won Wednesday with 33.6 per cent audience share. Seven was second and 30.8 per cent, the ABC took third and 15.7 per cent, 10 had 13.5 per cent and SBS 6.5 per cent.
Other highlights for Seven were its 6pm news (916,000), The Chase (493,000) and Undercurrent: Real Murder Investigation (452,000).
Nine did well with its 6pm news (838,000), ACA (717,000) and New Amsterdam (461,000).
Over at 10, 10 News First (365,000), The Project (323,000) and Law & Order: SVU (206,000) were the order of its evening.
The ABC’s night ran thus: 7pm news (612,000), Hard Quiz (607,000) 7.30 (545,000) and Rosehaven (429,000).
Over at the SBS, its best was McMafia that pulled 188,000.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]