It would appear people outside the advertising and marketing industries are just as interested in it as advertisers and marketers are with Gruen’s return last night pulling some truly astonishing numbers.
The ABC’s veteran adlander show returning to a whopping 943,000 according to OzTAM metro data, making it the second most-watched show of the evening.
That left the typically invincible The Block looking a little bit vulnerable; the Nine reno show could only manage 744,000.
Meanwhile, 10’s The Bachelorette is off to a bit of a shaky start, it could only do 468,000 last night.
Nine hung on for a Wednesday night win, taking home 27.1 per cent of all of last night’s eyeballs (all channels). Seven did 24.2 per cent, the ABC had 22.1 per cent, 10 mustered 17.8 per cent, which left SBS with 8.7 per cent.
In the battle of the news bulletins, Seven’s 6pm outing did 955,000, Nine’s did 912,000 and the ABC at 7pm had 727,000.
Interestingly, both Gruen and Hard Quiz (756,000) bettered the ABC’s typically strong news and current affairs line-up. 7.30 posting 653,000.
Other standouts for Seven included Home And Away (546,000), The Chase (468,000) and two episodes of Highway Patrol (387,000 and 372,000 respectively).
Nine also did well with ACA (623,000), Hot Seat (488,000) and Australian Crime Stories (384,000).
Over at 10, The Project did 437,000.
Other highlights for the ABC were a repeat of Utopia (535,000) and Planet America (438,000).
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