It would appear people outside the advertising and marketing industries are just as interested in it as advertisers and marketers are with Gruen’s return last night pulling some truly astonishing numbers.
The ABC’s veteran adlander show returning to a whopping 943,000 according to OzTAM metro data, making it the second most-watched show of the evening.
That left the typically invincible The Block looking a little bit vulnerable; the Nine reno show could only manage 744,000.
Meanwhile, 10’s The Bachelorette is off to a bit of a shaky start, it could only do 468,000 last night.
Nine hung on for a Wednesday night win, taking home 27.1 per cent of all of last night’s eyeballs (all channels). Seven did 24.2 per cent, the ABC had 22.1 per cent, 10 mustered 17.8 per cent, which left SBS with 8.7 per cent.
In the battle of the news bulletins, Seven’s 6pm outing did 955,000, Nine’s did 912,000 and the ABC at 7pm had 727,000.
Interestingly, both Gruen and Hard Quiz (756,000) bettered the ABC’s typically strong news and current affairs line-up. 7.30 posting 653,000.
Other standouts for Seven included Home And Away (546,000), The Chase (468,000) and two episodes of Highway Patrol (387,000 and 372,000 respectively).
Nine also did well with ACA (623,000), Hot Seat (488,000) and Australian Crime Stories (384,000).
Over at 10, The Project did 437,000.
Other highlights for the ABC were a repeat of Utopia (535,000) and Planet America (438,000).
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both worked together at Accenture Interactive, before co-founding Reactive a digital agency bought by Accenture in 2016, now they’ve combined their knowledge and expertise to create Summon. Summon offers […]
To honour the fantastic feats of the Australian Paralympians, Hootsuite has revealed the top trending hashtags and social media data of the Paralympics. The top trending hashtag during the Paralympics period, #tokyo2020, received over 38,000 tweets and retweets, amounting to 1.7M+ impressions, while other popular hashtags included #paralympics, #readysettokyo and #paraswimming. According to Hootsuite’s research, […]
SOON, a futures think tank focused on human insights, has launched today tracking trends, developments and disruptions across people, products and the planet. Led by internationally renowned futurist, social scientist and trend forecaster Sarah Owen (pictured centre) in partnership with TABOO directors Andrew Mackinnon (right) and James Mackinnon (left), the independently Australian-owned futurist company uncovers […]
ARN’s iHeartPodcast Network Australia has announced a new podcast, SAS Australia Debrief hosted by 2020 recruits Merrick Watts and Sabrina Frederick. The podcast is made for anyone that can’t get enough of Aussie celebs putting themselves through the toughest test of their lives on the Seven Network’s hit show SAS Australia. Or anyone that wishes […]
Rakuten Advertising has launched ‘A 5-Stage Blueprint for High-Performance Affiliate Marketing’, designed to educate and inform both advertisers and publishers about the strategic role that the affiliate channel is now playing in marketing strategies. The blueprint is based on input from members of the Rakuten Advertising International Collective (RAIC), comprising affiliate marketing specialists from leading advertisers […]
Nine has announced the return of State of Originality, Australia’s biggest advertising prize, with $1 million again up for grabs to the brand and agency that creates the most original ad in the 2022 State of Origin Series. This year Nine launched State of Originality, challenging Australia’s marketers to help make State of Origin not […]