Wedding Bells Strike A Chord For Tourism NT

Wedding Bells Strike A Chord For Tourism NT
SHARE
THIS



One of the most ambitious, integrated marketing campaigns ever undertaken by Tourism NT will hit a high point next week with a live wedding on the Nine Network’s Today and the launch of a specially commissioned web series.

The major national program of promotions and campaigns, a first for the travel destination category in Australia, has been developed to leverage the Northern Territory Government’s investment in Australian feature film Top End Wedding, which opened in cinemas yesterday after premiering globally at the Sundance Film Festival in January.

Tourism NT was instrumental in bringing the feel-good film to life, providing destination insights, development funding and production support – aimed at promoting the Northern Territory to Australia and the world.

At the heart of the multi-faceted media, advertising, content and public relations campaigns, is a partnership with the Nine Network and its Today program, who launched a national competition for viewers to win a wedding in the Top End. Attracting more than 13,000 entries, and with the prize valued at more than $75,000, the winning couple’s wedding will be broadcast live at 5.30am next Monday, May 6.

To coincide with the live-to-air TV wedding, and to further amplify activity, is the launch of a six-part web series called Location Scouts.

The behind-the-scenes fictional narrative comedy, developed by the award-winning Van Vuuren Brothers of Bondi Hipster fame, follows the story of veteran location scout, Steve Grogan and his millennial off-sider, Morgan, as they search for the ultimate NT locations for the Top End Wedding movie.

Tourism NT executive general manager of marketing Tony Quarmby said the objective of the campaign is to show audiences that Darwin is a modern, diverse city, surrounded by stunning landscapes and experiences.

“This campaign has been years in the making and we’re thrilled to share our vibrant and contemporary Territory with new audiences here and around the world.

“The time has come to refresh Australians’ understanding and knowledge of our incredible destination and this has been done so beautifully both on the big screen and with targeted, results-driven marketing activities, including some fantastic original content that will resonate with audiences globally.

“Leveraging the film, the supporting marketing campaign is not only set to change long-standing perceptions of the destination but also drive immediate sales and visitation.

“We’re sending an invitation to millions of Australians to RSVP to an unforgettable holiday in the Northern Territory,”  Quarmby said.

 

Credits

Media strategy: Atomic212
Media partner:  Nine Network

Film marketing partner: Entertainment One / Universal Pictures
Web series production: Goalpost Pictures
Web series created by: Glen Condie and The Van Vuuren Bros.

Web series written and directed by: The Van Vuuren Bros.

Web series Executive Producer: Glen Condie

Web Series Producers: Liam Heyen, Julia Corcoran

Supporting creative: Balance Advertising
Publicity: Access PR
Tourism NT GM Marketing: Tony Quarmby
Tourism NT Director Domestic Marketing: Monika Tonkin
Tourism NT Consumer Communications Manager: Melanie Mutch

Please login with linkedin to comment

nine network Tourism NT

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]