Webling Sets Up A Time Machine For Kids To Explore The Past In Experiential Activation

Webling Sets Up A Time Machine For Kids To Explore The Past In Experiential Activation
SHARE
THIS



Online brand experience company Webling Interactive and Urban Growth NSW have delivered a digital experiential engagement at The Bays Precinct Discovery Day event, called The Bays Time Voyager in Sydney.

The activation is a virtual time machine booth allowing young visitors to step inside and take an interactive journey through The Bays Precinct’s rich history, actively taking part in key events along the way through the use of sophisticated motion sensing and augmented reality technology.

The objective of the installation was to find an innovative approach to engaging and entertaining kids at the event while educating them as to The Bays’ history and vision for the future.

The idea of a Time Machine was the perfect educational opportunity to merge young aspirations with fun virtual activities – putting kids in the boots of a diver from the 1920s, letting them fight the 1935 Goldsborough Woolshed fire, power the White Bay Power Station in the 50s and sail the icon Shirley Smith Rescue Tugboat in the 1990s.

The concept was brought to life via innovative use of motion sensing technology, making it possible for kids to inhabit live scenes from history in real time, enabling them to explore and interact with 3D objects while they play out and learn about episodes in The Bays’ history.

To top off the experience, each journey kids took in The Bays’ Time Machine was then automatically captured and edited together as a vintage-style “newsreel” video and made available for sharing across social media. This both served as a fun memento of the day for families, as well as extending the reach of The Bays Precinct Sydney Discovery Day event beyond the day itself.

“We couldn’t imagine a better way to let kids explore the past than using technology they respond to, and inherently understand” said Deniz Nalbantoglu, managing director of Webling Interactive. “Once you find a way to deliver fun, young minds are in an ideal state to learn. Telling them they can be a firefighter doesn’t hurt either, of course!”

The Bays Time Voyager booth -which looked like a crazy retro time machine itself- proved to be a huge success, seeing lines from opening to closing of the day and putting smiles on the hearts and minds of kids of all ages.

 

Please login with linkedin to comment

Clemenger BBDO Sydney gawker Kerrie McCallum

Latest News

A Retail Marketer’s Unlikely Secret Weapon: Diversified Delivery Options This Peak Sales Season
  • Opinion

A Retail Marketer’s Unlikely Secret Weapon: Diversified Delivery Options This Peak Sales Season

In this piece, Doddle APAC CEO Justin Dery explains why retail marketers should look beyond traditional delivery options this Christmas. 2020 has been a year like no other, and marketers across the world, regardless of industry, have been forced to rethink brand interaction, upweighting digital and tracking rapidly evolving consumer behaviour. This year’s sales season […]

Opinion

by B&T Magazine

B&T Magazine
Sydney WorldPride Appoints Adam Zammit As Director, Partnership & Revenue
  • Marketing

Sydney WorldPride Appoints Adam Zammit As Director, Partnership & Revenue

Following an extensive search, Sydney WorldPride today announced the appointment of Adam Zammit to the newly created role of Director, Partnership & Revenue. WorldPride – an international festival celebrating LGBTIQ+ culture and joy – will be held for the first time in the Southern Hemisphere, when the festival comes to Sydney in 2023. Zammit’s key […]

Nickelodeon, Michael Phelps Team-Up For PAW Patrol Water Safety Campaign
  • Campaigns

Nickelodeon, Michael Phelps Team-Up For PAW Patrol Water Safety Campaign

PAW Patrol’s heroic pups are on a roll this summer and ready to spread the word about the importance of water safety, through the PAW Patrol Safety First! prosocial initiative. The water safety program, created in partnership with world champion swimmer and water safety advocate Michael Phelps, launches today with a public service announcement. Starring […]

The Core Agency Brands Just Better Care As ‘Just Better…’
  • Media

The Core Agency Brands Just Better Care As ‘Just Better…’

Independent creative agency, The Core Agency, has created a new campaign for national in-home aged care and disability support provider, Just Better Care. Just Better Care is one of Australia’s largest accredited providers, delivering in-home social and lifestyle support services that enable people to live independently.Its network of over 40 franchise territories provides affordable and […]

P.E Nation & Andpeople Rewrite Fashion Rules With Custom-Built Augmented Reality Changing Room
  • Campaigns

P.E Nation & Andpeople Rewrite Fashion Rules With Custom-Built Augmented Reality Changing Room

Creative agency Andpeople has teamed up with active-streetwear label P.E Nation to create a custom-built augmented reality (AR) dressing room ahead of the label’s latest launch. The digital dressing room was unveiled to coincide with the launch of P.E Nation’s ‘Sustainable in Snow’ collection. In partnership with Andpeople and the globally recognised team behind the […]

Snap Launches New Product Suite For App Advertisers
  • Advertising
  • Technology

Snap Launches New Product Suite For App Advertisers

From Airbnb to Calm and all the apps in between, the rise of app-based companies calls for specific app advertising solutions, according to Snap Inc. Following the launch of Snap Connect—a tool to help marketers learn about direct response (DR) advertising strategies on Snapchat—Snap has launched an advertising product suite built specifically for app marketers. […]

Matthew McConaughey Chats With Local Legends In Latest Wild Turkey ‘With Thanks’ Initiative
  • Campaigns

Matthew McConaughey Chats With Local Legends In Latest Wild Turkey ‘With Thanks’ Initiative

Actor Matthew McConaughey is shining a light on Australian Local Legends, as part of Wild Turkey’s latest ‘Wild Turkey With Thanks’ initiative. In the latest phase of the ‘With Thanks’ platform, McConaughey, who is the creative director of Wild Turkey, chats with Aussies who have stood with conviction, supporting their environment and communities throughout the […]

by B&T Magazine

B&T Magazine
RACQ Highlights ‘Membership Model’ In Cultish New Campaign
  • Campaigns

RACQ Highlights ‘Membership Model’ In Cultish New Campaign

Queensland’s largest club, mutual insurer, bank and roadside assistance provider, RACQ, launched its new campaign on Sunday, shining a light on its membership model. It’s all smiles and verything is a little brighter when you’re an RACQ member, according to the company’s new campaign, ‘Membership makes all the difference’. It also revealed some of the […]