Webling Sets Up A Time Machine For Kids To Explore The Past In Experiential Activation

Webling Sets Up A Time Machine For Kids To Explore The Past In Experiential Activation
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Online brand experience company Webling Interactive and Urban Growth NSW have delivered a digital experiential engagement at The Bays Precinct Discovery Day event, called The Bays Time Voyager in Sydney.

The activation is a virtual time machine booth allowing young visitors to step inside and take an interactive journey through The Bays Precinct’s rich history, actively taking part in key events along the way through the use of sophisticated motion sensing and augmented reality technology.

The objective of the installation was to find an innovative approach to engaging and entertaining kids at the event while educating them as to The Bays’ history and vision for the future.

The idea of a Time Machine was the perfect educational opportunity to merge young aspirations with fun virtual activities – putting kids in the boots of a diver from the 1920s, letting them fight the 1935 Goldsborough Woolshed fire, power the White Bay Power Station in the 50s and sail the icon Shirley Smith Rescue Tugboat in the 1990s.

The concept was brought to life via innovative use of motion sensing technology, making it possible for kids to inhabit live scenes from history in real time, enabling them to explore and interact with 3D objects while they play out and learn about episodes in The Bays’ history.

To top off the experience, each journey kids took in The Bays’ Time Machine was then automatically captured and edited together as a vintage-style “newsreel” video and made available for sharing across social media. This both served as a fun memento of the day for families, as well as extending the reach of The Bays Precinct Sydney Discovery Day event beyond the day itself.

“We couldn’t imagine a better way to let kids explore the past than using technology they respond to, and inherently understand” said Deniz Nalbantoglu, managing director of Webling Interactive. “Once you find a way to deliver fun, young minds are in an ideal state to learn. Telling them they can be a firefighter doesn’t hurt either, of course!”

The Bays Time Voyager booth -which looked like a crazy retro time machine itself- proved to be a huge success, seeing lines from opening to closing of the day and putting smiles on the hearts and minds of kids of all ages.

 

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Clemenger BBDO Sydney gawker Kerrie McCallum

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