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Reading: WeAre8 Introduces Flows Feed To Free Social Media From Toxicity
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B&T > Technology > WeAre8 Introduces Flows Feed To Free Social Media From Toxicity
Technology

WeAre8 Introduces Flows Feed To Free Social Media From Toxicity

Staff Writers
Published on: 20th November 2024 at 9:48 AM
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WeAre8 has launched its new Flows feed, designed to let citizens jump into meaningful conversations with inspiring voices, free from toxicity.

The release of the Flows feed coincides with a new partnership with verification solution provider, Legitimate, to enhance trust and transparency in premium news content, while elevating the work of journalists and premium publishers.

WeAre8’s reimagined social platform is built on the belief that social media should be a place that lifts people up, not breaks them down. A place free from toxic content and damaging algorithms, where over half the money from advertisers is shared with citizens, charities and publishers via a central digital wallet.

With the addition of Flows, WeAre8’s social experience now features three parallel feeds to entertain, connect, and inspire.

The 8Stage is a TikTok-like feed that curates top content in a full-screen video experience. Swiping left reveals the Following feed, an Instagram-style feed where people can follow friends and those they love, both free from algorithms. Another swipe left brings the Flows feed, a nod to retro Twitter, for inspired text-based conversations. All citizens of WeAre8 have full control over posting public or private and the content they follow, making it a social experience that gives full control back to the people.

WeAre8’s new social architecture may appear simple but carries profound implications for freedom, personal liberty, and economic reward. The “link” button on every post empowers individuals, publishers, creators, and brands to drive trafc to their websites, unlocking economic benets without boosting content such features. Enabled by WeAre8’s revolutionary ad model, it restores user control, letting people choose when to watch ads and valuing their time.

“We do not depend on hours of scrolling to quietly monetise people like the other platforms” says Zoe Kalar, founder and CEO of WeAre8.

“We put the choice back into the hands of the people, giving them the ultimate control and freedom on everything; from when they chose to watch an ad, to when they choose to be entertained, to be part of a conversation ow or click on a link and experience a deeper content experience on a partner website.”

Kalar adds, “We saw a massive gap in the market for all the great parts of the original text-based Twitter, combined with 8’s video entertainment that brings people together in a transformational way. It means real conversation, connection, and the inspiration people so desperately need right now.

WeAre8 is enhancing its social features with advanced verification for premium content providers and journalists, making it easier for users to identify trusted news sources. Powered by Legitimate’s verification software, the tool uses millions of data points to verify proles and differentiate credible news from bad actors.

Together with WeAre8’s AI technology, 8i—which eliminates toxicity and fosters caring connections, this innovation supports local news and a healthier digital ecosystem.

Caoimhe Donnelly, CEO, Legitimate said: “At Legitimate, we believe in fostering trust between journalists, publishers, and the communities they serve. Partnering with WeAre8 is an exciting opportunity to reimagine social media as a positive force for journalism. By amplifying local news and veried voices, we’re helping create a space where authenticity thrives, disinformation is eradicated, and trusted storytelling takes center stage.”

Kalar concludes, “Many of the most valuable voices in the world have been lost through algorithmic control, and when this happens, inspiration, connection and the truth is lost. We have forgotten the inspiration that comes through curiosity and learning. We no longer feel a connected part of the social experience; instead, we’ve become voyeurs to a few loud people screaming their opinions.

“This is inciting an epidemic of ‘hopelessness’. Platforms like X and Threads profit from hate speech, fuelling toxicity and isolation. We’re building a space that values all voices, inspires hope, elevates trusted sources, and wraps it around an economic model that shares with everyone.”

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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