WE Communications Lands Australian Primary Hemp Partnership

Marijuana CBD hemp plants field in sunrise
B&T Magazine
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Integrated communications firm WE Communications has announced four new client partnerships within its investor relations and corporate communications practice in Australia.

The new clients include three ASX-listed companies: Australian Primary Hemp, Limeade, and Cogstate, alongside The Cooperative Research Centre for Developing Northern Australia (CRCNA).

According to the agency, these latest wins come on the back of its continued growth across its client roster throughout 2020, which it said had further diversified its corporate and financial communications experience and enabled the expansion of its team.

Building on its deep government experience, WE is partnering with CRCNA to raise awareness of its inaugural ‘State of the North 2020’ report through traditional and social media, while engaging the public and private sector stakeholders to drive conversations around the development of Northern Australia.

Australian Primary Hemp (ASX.APH) produces, manufactures, and distributes premium plant-based health and wellness products. WE was appointed to manage the company’s investor and media relations.

Limeade (ASX.LME) is an employee experience software company headquartered in Seattle and listed on the ASX. WE will manage its corporate communications in the Australian market.

Cogstate (ASX.CGS), a leading ASX-listed neuroscience technology company, focuses on brain health assessment to assist early detection of cognitive impairment. WE was chosen to manage its corporate and investor relations for the Australian market.

WE’s investor relations and corporate communication practice has a record of assisting a diverse set of ASX-listed companies over many years and a growing team based in Sydney and Melbourne.

WE’s investor and corporate communications group head, Kyahn Williamson, said: “Despite the difficult circumstances of 2020, we’ve continued to deliver results for both new and existing clients.

“We’ve remained focused on helping companies leverage their brand purpose as the cornerstone for integrated programs that speak to all stakeholders.

“In turn, this is creating new job opportunities across our business, which is pleasing to see.”

Featured image source: iStock/chriss_ns

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