New Idea Partners With Anglicare To Support Women Fleeing Domestic Violence

New Idea Partners With Anglicare To Support Women Fleeing Domestic Violence
SHARE
THIS



Two women who were both abused by convicted Sydney rapist Simon Lowe are coming together to support a campaign that helps women escape domestic violence. Kay Schubach and Kim Gentle have united for the We Care Pack campaign, an initiative from Anglicare and New Idea, providing emergency survival packs filled with everyday necessities to women in crisis situations.

Gentle and Schubach are joined by a long list of local celebrities horrified by this violent epidemic including Sunrise’s Natalie Barr, Weekend Sunrise’s Andrew O’Keefe, Melissa Doyle, Kylie Gillies, WSFM’s Brendan ‘Jonesy’ Jones and Amanda Keller, Georgie Parker, Lynne McGranger and Fiona Falkiner.

Statistics confirm one woman is killed every week by a violent partner in Australia. Australian police deal with a domestic violence matter every two minutes. Gentle, 45, said Simon Lowe stalking her, abusing her and then threw her beloved dog off a cliff to death.

“All I wanted to do was leave, but every time I tried to run he would find me and do something worse,” she details.

Schubach, who was abused by Lowe after Gentle, added that the packs offer a much needed lifeline.

“When you’re experiencing domestic violence it is natural to feel all alone,” she said. “The packs provide essential items, but more than that, the packs are gifts of kindness that help you realise you are not alone.”

Andrew O’Keefe added, “Until people understand the extent of a problem, they have no motivation to fix it – but awareness is just the beginning.”

“I love this campaign because I know that a lot of shelters are closing their doors because of a lack of funding. Anything we can do to help women with their daily essentials is wonderful,” Amanda Keller said.

Each We Care Pack contains a pre-paid phone card, facial cleanser, deodorant, shampoo, conditioner, moisturiser, a toothbrush, toothpaste, sunscreen, a razor and more.

Natalie Barr said, “We need to broaden our minds about how it can happen in any family, be aware, be there to help and support.”

Melissa Doyle added, “We need these women to feel supported. The sisterhood can be an incredibly strong force, and this is one situation where we need our girlfriends to know they have our unconditional support. No judgment, no shame – just support, to give them the strength to do what they need to and once again feel safe.”

New Idea editor-in-chief Louisa Hatfield said, “We decided to launch We Care because these women are often escaping crisis situations with nothing but the clothing on their backs.”

The campaign also asks people to donate money towards more packs by clicking on wecarepacks.com.au. As little as $5 can help deliver this much-needed service to further women around the country.

Kasy Chambers from Anglicare Australia added that the “extremely practical” packs will be welcomed by the women they encounter on a daily basis. “Often women who’ve been abused feel a lack of self-worth, guilt and shame. They need to know they’re important and that people do care,” Chambers said.

New Idea, Anglicare and We Care celebrity ambassadors are urging Australians to dig deep and support this worthy cause. Louisa Hatfield said, “Thanks to Anglicare, we’re now able to get these essentials out to a woman a day for the next 365 days, in the hope of raising even further funds to create more packs. We want these women to realise they aren’t alone.”

 

Please login with linkedin to comment

anglicare Convenience Advertising Floriade festival

Latest News

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]

Agent99 Adds The Distilled Spirits Council Of The U.S &  Helen Tarrant To Portfolio
  • Marketing

Agent99 Adds The Distilled Spirits Council Of The U.S & Helen Tarrant To Portfolio

Awindependent PR Agency Agent99 has added The Distilled Spirits Council of the US (DISCUS) to its client roster, alongside thought leader and commercial property specialist, Helen Tarrant. DISCUS is a national trade association representing U.S. producers, marketers, and exporters of distilled spirits. The account was won following a competitive pitch earlier this year. DISCUS has […]

Melbourne Creatives Release “Locktown” T-shirts To Raise Funds For Beyond Blue
  • Campaigns
  • Media

Melbourne Creatives Release “Locktown” T-shirts To Raise Funds For Beyond Blue

Melbourne-based independent creative agency, By All Means, has today released limited edition ‘Locktown’ t-shirts to create a positive, artistic commemoration of their city, while shining a spotlight on the significant impact of lockdown on the mental health of Victorians. After 235 days under strict stay-at-home orders, Melbourne today claims the unenviable crown from Buenos Aires […]

Influencer Marketing Agency Komodo Announces New TikTok Offering
  • Marketing

Influencer Marketing Agency Komodo Announces New TikTok Offering

Global marketing agency, Komodo, has announced it will be launching a dedicated TikTok arm to the business in Australia, following a series of key industry hires and new creators signed to their roster. The agency, who partners brands with social influencers across the globe, aims to bring a new dimension to influencer marketing by assisting brands […]

How Retail Can Help Consumers Ride The Emotional Rollercoaster Of COVID-19
  • Opinion

How Retail Can Help Consumers Ride The Emotional Rollercoaster Of COVID-19

According to Fifth Dimension CEO Lyndall Spooner, whether you like roller coasters or not, we have all been riding ‘Dashed Hopes’ the COVID-19 emotional roller coaster for over 18 months and many of us have turned to online retail therapy to cope.   Spooner uses the analogy of an emotional roller coaster to depict consumers’ […]

Havas Village Australia Launches “Be Together” To Reunite Staff With Loved Ones When Borders Open
  • Media

Havas Village Australia Launches “Be Together” To Reunite Staff With Loved Ones When Borders Open

Underscoring its ongoing commitment to team care and wellbeing, during and beyond the pandemic, Havas Village Australia has introduced be together – a reconnection initiative to enable staff to reconnect with loved ones for longer when domestic and international borders reopen. The initiative, which reflects the Havas core value ‘Better Together’, gives staff from Host/Havas, […]

by B&T Magazine

B&T Magazine
ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au
  • Media

ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au

Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]

Fifth Dimension Expands Executive Leadership Team
  • Marketing

Fifth Dimension Expands Executive Leadership Team

Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO).  As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]