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B&T > Technology > We Are Social Opens Office In Amsterdam
Technology

We Are Social Opens Office In Amsterdam

Cristina Forlani
Published on: 5th August 2022 at 8:15 AM
Cristina Forlani
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We Are Social, the global socially-led creative agency network, has further expanded its international presence by opening a new office in Amsterdam.

The new Amsterdam office is led by Sam Grischotti (left in lead image), managing director of We Are Social Netherlands, who reports to Gabriele Cucinella, Stefano Maggi and Ottavio Nava, the regional leads for the EU Area. In the Netherlands, We Are Social is already working with international brand Crocs, amongst others.

Grischotti was previously at We Are Pi, where he was business director and led the agency’s Heineken and Pepsico accounts. Prior to this, he was a business director at Saatchi & Saatchi London, working with clients including HSBC and Deutsche Telekom.

Working alongside Grischotti is Hester Haars (right in lead image), executive creative director of We Are Social Netherlands. She has spent her career in roles at non-traditional advertising agencies, most recently as Creative Director at GoSpooky, and has won numerous awards, including Eurobest, Webbys, The Drum, FWA, and The One Show.

Nathan McDonald, co-founder and group CEO at We Are Social, said: “Amsterdam is a crucial city in the advertising landscape; a place where many major global brands are headquartered. We are very proud to be adding it to our growing global network. Thanks to the talented local team, and the direction of Gabriele, Stefano and Ottavio, we’re sure our presence in the Netherlands will enhance our ability to help global and regional clients with our unique brand of socially-led creative marketing.”

Amsterdam becomes the 16th location in the We Are Social network, alongside offices in New York, Toronto, Madrid, London, Paris, Milan, Munich, Berlin, Dubai, Singapore, Hong Kong, Beijing, Shanghai, Tokyo and Sydney.

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By Cristina Forlani
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With over 8 years experience in the marketing and advertising industry, spanning both traditional and digital channels, I have worked with clients across a diverse client range including Beauty, Fashion, FMCG, Food&Wine, Travel / Tourism, Tech, Telco, Financial services. I’m driven by a genuine interest in people/consumers and their motivations, excited by the evolution of media, passionate about delivering insight-based ideas, focused on the development of socially-led campaigns that aim to achieve measurable goals and business results. I’m keen to make things happen, my mission is to deliver projects on time and on budget by leading a collaborative and motivated team working together to create something to be proud of. I have a proven track record in growing client revenues and agency profitability, as well as introducing new processes and tools to boost efficiency both internally and with the client. I'm an Account Director at We Are Social, a global agency. We deliver world class creative ideas with forward thinking brands. We believe in people, not platforms and the power of social insight to drive business value. We call this social thinking.

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