Twenty-three years after the final episode of Seinfeld it appears Newman (actor Wayne Knight) is still playing the bumbling but loveable bad guy.
Knight stars in two new spots for martech firm Cheetah Digital, this time ditching the Newman persona for a slightly unhinged digital marketer called Dennis.
The spots follows Dennis tracking consumers online before he’s interrupted by a Cheetah voiceover that claims “66 per cent of ads based on cookie tracking were ‘creepy, ‘not cool'” and then encourages people to sign up for Cheetah Digital’s Signals content series, which offers attendees ways to build stronger first-party relationships.
In lesser hands, the spot’s probably would’ve fallen flat, but Knight’s evil genius again manages to save the day. Check out the work below:
