Way To Blue Acquires Digital Agency The Project Factory

Way To Blue Acquires Digital Agency The Project Factory
SHARE
THIS



Way To Blue (WTB), the global communications agency, today announces the acquisition of The Project Factory (TPF), the UK and Australian-based digital creative agency.

The all cash deal will bolster Way To Blue’s growing social and digital teams in London and quadruple the size of its Australian footprint. It also expands its TV revenues and introduces healthcare, public sector and publishing to its sector portfolio.

TPF’s UK team will move into WTB’s Clerkenwell offices immediately and WTB’s Australian team will take up residence in TPF’s Sydney offices in the coming months.

TPF director, Jennifer Wilson (pictured), will oversee both the UK and Australian operations for TPF and the company will retain its branding and identity. Guy Gadney and Annette Parry, founding Directors of TPF, will be stepping down as directors to pursue new ventures.

Wilson, executive director, The Project Factory, commented: “I can really see the synergy between the Way To Blue business and what TPF offers in the entertainment space. There is a wonderful fit that will really boost both companies in terms of our offer to market. I am excited about the next step in TPF’s evolution and the opportunities being a part of the Way To Blue Group will bring.”

Adam Rubins, CEO, Way To Blue, added: “TPF’s reputation in the television industry in the UK is second to none and we are delighted to bring that experience into the Way To Blue Group, enabling us to deliver on our strategic goals of expanding our TV business. In Australia, this acquisition will help expand our clients base outside of the existing WTB entertainment business and into healthcare, publishing and the public sector.

“It’s been a great year for Way To Blue, as we continue to grow in and outside the Entertainment Sector. This is our third acquisition in under 18 months and this, coupled with continued organic growth in our core business is helping us strive towards our vision of paid, earned and owned being fully integrated and under one roof, no matter the sector.”

Best known in the UK for being the social and content agency on ITV’s Downton Abbey and more recently, The Last Kingdom (through Carnival Films), TPF’s client list includes NBC Universal, Sony Pictures Television, Gogglebox, Channel 4, Hartswood Films, the BBC and in Australia, Channel 7, CSIRO, HCF, The George Institute, Network Ten, ABC and Australian Radio Network.

Please login with linkedin to comment

insights series unconventional oven

Latest News

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue
  • Marketing

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue

The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
  • Media

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure

Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]

by B&T Magazine

B&T Magazine
The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking
  • Campaigns

The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking

Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]

How To Get Out Of A Cashflow Crisis
  • Opinion

How To Get Out Of A Cashflow Crisis

Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]

One Daydream Expands Into Alcohol Category
  • Marketing

One Daydream Expands Into Alcohol Category

Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]

Modern interior with furniture and creative business sketch on wall. Success and solution concept. 3D Rendering
  • Media

Commtract Appoints New Business Development GM

Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016,  has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]