Way To Blue Acquires Digital Agency The Project Factory

Way To Blue Acquires Digital Agency The Project Factory
SHARE
THIS



Way To Blue (WTB), the global communications agency, today announces the acquisition of The Project Factory (TPF), the UK and Australian-based digital creative agency.

The all cash deal will bolster Way To Blue’s growing social and digital teams in London and quadruple the size of its Australian footprint. It also expands its TV revenues and introduces healthcare, public sector and publishing to its sector portfolio.

TPF’s UK team will move into WTB’s Clerkenwell offices immediately and WTB’s Australian team will take up residence in TPF’s Sydney offices in the coming months.

TPF director, Jennifer Wilson (pictured), will oversee both the UK and Australian operations for TPF and the company will retain its branding and identity. Guy Gadney and Annette Parry, founding Directors of TPF, will be stepping down as directors to pursue new ventures.

Wilson, executive director, The Project Factory, commented: “I can really see the synergy between the Way To Blue business and what TPF offers in the entertainment space. There is a wonderful fit that will really boost both companies in terms of our offer to market. I am excited about the next step in TPF’s evolution and the opportunities being a part of the Way To Blue Group will bring.”

Adam Rubins, CEO, Way To Blue, added: “TPF’s reputation in the television industry in the UK is second to none and we are delighted to bring that experience into the Way To Blue Group, enabling us to deliver on our strategic goals of expanding our TV business. In Australia, this acquisition will help expand our clients base outside of the existing WTB entertainment business and into healthcare, publishing and the public sector.

“It’s been a great year for Way To Blue, as we continue to grow in and outside the Entertainment Sector. This is our third acquisition in under 18 months and this, coupled with continued organic growth in our core business is helping us strive towards our vision of paid, earned and owned being fully integrated and under one roof, no matter the sector.”

Best known in the UK for being the social and content agency on ITV’s Downton Abbey and more recently, The Last Kingdom (through Carnival Films), TPF’s client list includes NBC Universal, Sony Pictures Television, Gogglebox, Channel 4, Hartswood Films, the BBC and in Australia, Channel 7, CSIRO, HCF, The George Institute, Network Ten, ABC and Australian Radio Network.

Please login with linkedin to comment

insights series unconventional oven

Latest News

The Turning Tide Against Surveillance Capitalism
  • Opinion

The Turning Tide Against Surveillance Capitalism

In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]

Opinion

by B&T Magazine

B&T Magazine
Kim Kardashian Spruiks Cryptocurrency In Instagram Ad
  • Media
  • Technology

Kim Kardashian Spruiks Cryptocurrency In Instagram Ad

Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]

by B&T Magazine

B&T Magazine
Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose
  • Campaigns

Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose

Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]

Nine Promotes Jo Clasby To Commercial Director, Publishing
  • Marketing

Nine Promotes Jo Clasby To Commercial Director, Publishing

Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]

Mark Zuckerberg, chief executive officer of Facebook Inc., listens as Narendra Modi, India's prime minister, not pictured, speaks during a town hall meeting at Facebook headquarters in Menlo Park, California, U.S., on Sunday, Sept. 27, 2015. Prime Minister Modi plans on connecting 600,000 villages across India using fiber optic cable as part of his
  • Technology

“No F*cking Way!”: Pink Floyd Frontman Refused To Give Mark Zuckerberg Rights To Song

Roger Waters, co-founder of Pink Floyd, said he refused to give Mark Zuckerberg the rights to use hit song Another Brick in the Wall (Part Two). Waters was speaking at a pro-Julian Assange event when he said that he had been offered a “huge, huge amount of money” for the use of the 1979 hit […]

by B&T Magazine

B&T Magazine
Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign
  • Campaigns

Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign

Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins
  • Marketing

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins

Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]

Xandr Launches New Guide Exploring The Future Of Identity
  • Advertising
  • Technology

Xandr Launches New Guide Exploring The Future Of Identity

Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide exploring the approaches for buyers and sellers, as well as market participants, as they evaluate identity solutions in preparation for a future without third-party cookies.

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client
  • Marketing

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client

Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign
  • Campaigns
  • Marketing

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign

Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]