Waterfront Repositions Itself To Look More At “Inspired Ideas”

Waterfront Repositions Itself To Look More At “Inspired Ideas”
SHARE
THIS



Sydney Based celebrity marketing agency Waterfront Marketing has announced a significant broadening of services following 12 months of integrating into parent company Brand New Media.

Building on a 12 year history in entertainment marketing, Waterfront now hosts in-house account service & strategy, analytics, activations, and a strategic alliance with creative agency Matterhorn. Additionally, in association with Brand New Media, Waterfront offers sophisticated content creation, amplification and distribution capabilities.

Waterfront is now positioned as ‘Inspired Ideas, Compelling Communications’.

Waterfront director Sean Pickwell said: “We took the decision to expand Waterfront about 18 months ago and the first step was integrating into the Brand New Media family last July, enhancing our digital offer and opening up content opportunities. Since then we’ve fostered a great working relationship with Matterhorn, employed Melissa Key to head events and activations, and built a network of high quality partners to complement our core offer. Having stress tested our product and service delivery with the Camp Gallipoli Foundation; we’re ready to talk about it.”

As clients struggle with the tension of integrating specialist skills and agencies try to adapt to a ‘project driven’ world, Waterfront is looking to shift the paradigm from the traditional agency structure, bringing  strategic, creative and intellectual resources together, to create purpose built teams for each client or project.

Pickwell said “We provide independent, strategic advice and planning, with creative communication ideas, executed with the right people and right partners for the job.”

Some of the brands Waterfront has worked with in the last 12 months include Vesco Foods, Camp Gallipoli Foundation, Credit Repair, Pharmacare, ARN and Brownes Dairy. Waterfront continues to manage commercial rights for A Day on the Green winery concerts with client partners AAMI, Sunsuper and Toyota, as well as recently brokering a major partnership with Swisse.

Kicking off the new look Waterfront is the announcement of new client project for Hotel Quickly, who this week launches a major outdoor campaign at airports across Australia with APN Outdoor. Hotel Quickly marketing director Niklas Olsson said “The model of Waterfront suits modern and digital clients like us where speed and flexibility is key. We are very pleased with their work on our first ATL campaign and with great results to follow we look forward to collaborate on more projects in the future.”

Waterfront teamed up with Garry Horner and Matt Kemsley of Matterhorn, and partnered with renowned photographer Andreas Bommert to create the campaign.

Advertising involves an extensive APN Outdoor digital campaign, targeting business travellers and the wider leisure community, where late changes and things not running to plan impact travel and accommodation. Hotel Quickly is the leading last-minute hotel booking app across Asia Pacific, enabling users to book same- and next-day hotels instantly at on average 28 per cent lower prices than traditional booking sites.

The creative approach taps into the travellers’ experience of waiting around at airports, with location specific messaging throughout the airport precinct.

 

Please login with linkedin to comment

Case Study seek

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.