BBC Earth’s new digital home brings something amazing every day to global audiences.
The BBC Worldwide factual brand behind global blockbusters such as Planet Earth, Walking with Dinosaurs and Blue Planet – has launched its new digital home on BBC.com. The site captures BBC Earth’s passion for adventure and exploration bringing visitors a visual feast of incredible imagery, world class videos and stories that will offer fans a new perspective on the world.
The BBC Earth site will launch in Australia with a six week sponsorship deal with Sony Australia to promote its Alpha Camera range in the run-up to Christmas, in a deal negotiated with OMD.
Matt Walker, former news editor at New Scientist and editor of BBC Food and BBC Nature, has taken up the reins as Editor working alongside a number of BBC Earth’s network of experts in science and nature.
He said: “BBC Earth offers a different perspective on the world and we want to celebrate all the wonders of the natural world from your back garden to the farthest star. We share a never ending curiosity with our audience and being digital allows us to interact more closely with them. We want people to share their own content with us and their network through social media and show us what inspires them. Our mission is to bring visitors to BBC Earth something amazing every single day and we have an incredible wealth of content to offer from mind bending stories to stunning photography and film that will change the way you think about our universe.”
Walker added: “Like our other non-news sections BBC Earth hopes to attract new visitors to BBC.com which is increasingly becoming the go to site for a wealth of new and topic led content.”
Alistair McEwan, director advertising, sales and brand partnerships, BBC Worldwide Australia and New Zealand, said: “The BBC Earth site is a stunning new addition to BBC.com that will resonate with a diverse range of audiences who love the BBC’s natural history output. It offers an amazing feel-good factor and we are confident that it will introduce new users to BBC.com, offering a little bit of inspiration in a visually beautiful environment that BBC.com/earth delivers.”
From the depths of the ocean to the outer reaches of the universe, visitors to the new section will be able to explore ten content strands including a mix of newly commissioned content as well as awe inspiring moments from the BBC’s Natural History Unit archives, which will be housed in the Amazing Moments section and will offer hundreds of clips, launching with 25, including Attack Of The Praying Mantis with new clips to be published daily.
Other key strands include: Discoveries a section dedicated to uncovering fascinating stories such as Are Dolphins Cleverer Than Dogs , and Strange & Beautiful, which explores topics from The Corals That Came Back From the Dead to The Twisted World of Sexual Organs and A Colourful Life, home to specially commissioned short films exploring the beauty of nature through colour. First to launch will be Life in White dedicated to the beauty of nature’s polar ice caps and nature’s use of the colour.
BBC Earth builds on the existing portfolio of specialist sections BBC Autos, BBC Capital, BBC Culture, BBC Future and BBC Travel, commissioned for BBC.com. Each of these bespoke sections seeks to offer visitors to BBC.com a deeper understanding of the story behind the headlines, across a plethora of topics and from a wealth of specialists. To date the non-news sections have attracted 6.8 million unique users contributing to the 78 million unique users BBC.com attracts on a monthly basis across mobile and desktop.