Famed toy brand Fisher-Price has unveiled a new campaign that appears aimed as much as adults as it is at kids.

The spot, starring John Goodman, is called “Let’s be kids” and is the first work for the brand by creative agency Wieden & Kennedy Portland.

Released during Sunday’s Emmy Awards, the ad comes with a stack of nostalgia as it does its best to remind the adults how much fun it was playing with Fisher-Price toys when they were kids.

With digital savvy youngster turning off traditional toys, Fisher-Price has suffered a six per cent decline in sales over the past 12 months.

Check out the wonderful work below:

Commenting on the spot, Wieden & Kennedy ECD Jason Bagley said the agency used past Fisher-Price campaigns for the inspiration to the new work.

“Fisher Price is such a classic brand, and the toys really transported us back to when we were kids,”Bagley said. “We are trying to capture this world of being a kid again and encourage parents to be kids themselves.”