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Reading: Want To Feel Like A Kid Again? Watch John Goodman’s Glorious Fisher-Price Ad
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B&T > Campaigns > Want To Feel Like A Kid Again? Watch John Goodman’s Glorious Fisher-Price Ad
Campaigns

Want To Feel Like A Kid Again? Watch John Goodman’s Glorious Fisher-Price Ad

Staff Writers
Published on: 25th September 2019 at 10:48 AM
Staff Writers
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Famed toy brand Fisher-Price has unveiled a new campaign that appears aimed as much as adults as it is at kids.

The spot, starring John Goodman, is called “Let’s be kids” and is the first work for the brand by creative agency Wieden & Kennedy Portland.

Released during Sunday’s Emmy Awards, the ad comes with a stack of nostalgia as it does its best to remind the adults how much fun it was playing with Fisher-Price toys when they were kids.

With digital savvy youngster turning off traditional toys, Fisher-Price has suffered a six per cent decline in sales over the past 12 months.

Check out the wonderful work below:

https://www.youtube.com/watch?v=Cq3SnnOrrNI

Commenting on the spot, Wieden & Kennedy ECD Jason Bagley said the agency used past Fisher-Price campaigns for the inspiration to the new work.

“Fisher Price is such a classic brand, and the toys really transported us back to when we were kids,”Bagley said. “We are trying to capture this world of being a kid again and encourage parents to be kids themselves.”

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TAGGED: Ad campaigns, Fisher Price, Wieden + Kennedy
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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