Waleed Aly Graces Latest Men’s Style Cover, Lands Claim Of ‘Most Important Man On TV’

Waleed Aly Graces Latest Men’s Style Cover, Lands Claim Of ‘Most Important Man On TV’
SHARE
THIS



Men’s Style Australia has labelled Waleed Aly the ‘Most Important Man on TV’, splashing his intelligent face across the cover of its latest magazine.

Aly is, among other things, the co-host of The Project, and editor Michael Pickering said he stands by the bold choice of words.

“I had to fight for those cover lines. I’ve wanted to feature him for quite some time, he’s this big brained man who thinks before he speaks. There is a reason everything he says goes viral online,” Pickering said, per a Fairfax report.

Aly is a name people tend to remember nowadays, with the former lawyer not shying away from tackling the big issues, from ISIS to climate change, without the typical ‘shock jock’ tactics of some of his counterparts.

“He’d bristle at the thought but, like it or not, Waleed Aly is now a household name,” Pickering added.

“The great thing about him is that’s he’s a common sense individual who has wide appeal. Here’s this Muslim man who barracks for the Richmond Tigers coming out of academia and into the world of commercial TV, his moment has come.”

Aly appears looking stylish in Ralph Lauren, but says the term ‘celebrity’ never crossed his mind as an accurate description of himself.

“I still don’t regard myself as a celebrity and I find the whole notion laughable, really. I come from a world where the thing that’s mattered most is the content or the issue, not the personality, and I still approach it that way,” Aly said.

In the new issue, he also downplays the way in which he acts as a representative of modern Islam.

“I don’t walk out on air feeling the burden of representation… I don’t feel comfortable with the idea of being representative… of anything! I have no authority to claim I’m representative. I haven’t won an election or anything,” he said in the article.

Aly’s Men’s Style cover comes as the brand launched its website yesterday, coming full circle as a multi-platform entity.

Moving to a place of more diversity and sophistication, Aly marks a shift in the brand’s attitude, which until last year only featured women on the cover.

Since the change in editorial direction only Australian men like Hugh Jackman and Liam Hemsworth have fronted the magazine.

Please login with linkedin to comment

Advertising Standards Bureau Marmalade qsr Simon Dell

Latest News

Medallia Appoints Heather Paterson As ANZ Country Manager
  • Advertising

Medallia Appoints Heather Paterson As ANZ Country Manager

Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]

Spikes Asia Brings Spikes Awards Forward To February 2021
  • Media

Spikes Asia Brings Spikes Awards Forward To February 2021

Spikes Asia today announces that the 2021 awards will take place in February, bringing them forward to the first quarter of the year. Judging for the Spikes Asia Awards, the region’s most prestigious creative branded communications accolade, as well as the Tangrams Awards and Young Spikes competitions will all take place in February 2021. In […]

Finalists In Round One Of 2020 Australian Effie Awards Announced
  • Advertising

Finalists In Round One Of 2020 Australian Effie Awards Announced

Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 […]

IAS And Channel Factory ‘Channel Science’
  • Technology

IAS And Channel Factory ‘Channel Science’

Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized.  More than ever before, advertisers are searching for ways to streamline their media buying and improve […]

by B&T Magazine

B&T Magazine
WPP AUNZ Launches Secrets & Lies Podcast Series
  • Advertising

WPP AUNZ Launches Secrets & Lies Podcast Series

WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured).  The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]

Playing
  • Technology

Google Presses Play On Programmatic Audio

If CV-19's given us anything, it's more podcasts than you could listen to in 1000 lifetimes. Monetise yours with this.

by B&T Magazine

B&T Magazine
Melbourne, Australia - July 26, 2018: Homeless man sits in front of Westpac bank in Melbourne Australia
  • Technology

Westpac Group Partners With Verizon Media DSP For Omnichannel Solution

Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]

Adobe Analytics Adds Mobile App
  • Technology

Adobe Analytics Adds Mobile App

If there's anything to be said about the Adobe company, it doesn't sit on it laurels. Discover its latest gizmo here.

Nova Cuts 70 Employees Amid Pandemic
  • Media

Nova Cuts 70 Employees Amid Pandemic

All B&T will say here is, whoever decided having Szechuan bat for dinner was a good idea has a LOT to answer for.

by B&T Magazine

B&T Magazine
Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
  • Media

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure

Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]

by B&T Magazine

B&T Magazine
How To Get Out Of A Cashflow Crisis
  • Opinion

How To Get Out Of A Cashflow Crisis

Here's top tips on getting out of a cashflow crisis that don't include robbing the kids' moneyboxes or a 7-Eleven store.