Vudoo Goes Global

Vudoo Goes Global
B&T Magazine
Edited by B&T Magazine



Content commerce and in-stream checkout agency Vudoo has launched its platform to the international market with the opening of an office in London, marking the first step in its global expansion plans.

To support Vudoo’s next phase of growth, the company has announced the appointments of:

London:

  • Nathalie Curtis-Lethbridge, who has held senior roles at NBC Universal Global Networks, Walt Disney Television International and Virgin Media, as Global Chief Growth Officer and Managing Director for EMEA and North America. Reporting to Vudoo’s Founder and CEO Nick Morgan, Curtis-Lethbridge will spearhead the company’s global growth and build its EMEA business
  • Dileep Yogasingham, director of strategic accounts for EMEA, has relocated from Melbourne to London. He joined Vudoo in 2021 from News Corp where he held positions in account development and sales.

Melbourne:

  • Manuela Cadd, ex-director of regional go-to-market at Criteo, former country manager of Verve Group and founder of DigitalOne, as head of strategic business partnerships
  • Scott McGrath, previously in senior advertising and sales roles at Little Birdie, News Corp, and Click Frenzy, as senior business development manager
  • Sebastian Vasta, who was with Mural and Emplifi (formerly as Socialbakers), as customer success manager

The London office will service Europe, the Middle East, Africa and initially North America. Vudoo also plans to announce several more hires soon, appoint regional managing directors for the North America and APAC regions and to open offices in North America in the coming 12 months.

Vudoo’s expansion into the international market comes on the back of the exponential growth of content commerce and an increase in demand for its pioneering technology, especially with the explosion of retail media, with advertising revenue from this channel forecast to grow to $125.7 billion by the end of 2023.

Founded in Melbourne, Vudoo has established partnerships with publishers including News Corp, Are Media and New Zealand Media and Entertainment (NZME). Vudoo’s other global clients include Forever New, S&P Global and Kohler, with the company facilitating executions in campaigns across brands like Hilton, Samsung, Moët & Chandon, Burberry, Dyson, Lexus, Hotel Clicquot and Sunday Riley.

“We’ve seen fantastic results across all of our existing customers, and with a global boom in retail media networks and content commerce, the time is now to bring Vudoo’s unique solution to a global client base across all media touchpoints,” said CEO Nick Morgan.

“Nathalie’s incredible experience, expertise and connections in content, technology and monetisation, and her experience at helping her clients scale and grow make her a perfect fit for Vudoo. Her passion for innovation and guidance in helping us to deal with the high velocity increase of interest in our solution to date has been invaluable and we’re thrilled to now have her on board as part of the Vudoo team to support our global growth,” he added.

As Vudoo moves into the future, the company plans to develop tools for Connected TV (CTV) platforms that will enable streaming and Video on Demand audiences to discover and purchase products within advertising and the video content itself.

“Imagine a future where CTV platforms can collaborate with brands to create monetisable, shoppable moments in-stream where audiences can buy products from within the shows they love without ever leaving their content platform,” said Curtis-Lethbridge on Vudoo’s vision for CTV. “By creating greater interactivity on the big screen, it will change the entire viewing experience from passive to active and open new revenue streams for CTV providers,” Curtis-Lethbridge said.




Please login with linkedin to comment

vudoo

Latest News

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024
  • Opinion

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024

Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]

Opinion

by B&T Magazine

B&T Magazine
Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader
  • Marketing

Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader

Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]

Assembled Media Inks TikTok Creator Campaign for BIC
  • Campaigns

Assembled Media Inks TikTok Creator Campaign for BIC

Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]

Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]