Vranken-Pommery Australia has announced the appointment of tide.pr as its Australian PR agency.
Vranken-Pommery Australia is the local subsidiary of the French group Vranken-Pommery Monopole, it forms part of an integral pillar within the global market.
As the largest winemaker in Europe, second largest in Champagne and largest global producer of Rosé wines, Vranken-Pommery Monopole is renowned for its premium offering. The international portfolio boasts winemaking properties across Champagne, Provence, Camargue, the Douro, England and California.
tide.pr will be representing three core brands within the Vranken-Pommery portfolio, focusing on the leading Maison Champagne Pommery. The upcoming Spring Racing Carnival as well as the general festive season will be a major campaign focus. The agency will soon be releasing the highly coveted Pommery 2020 World Collection.
The agency will also represent two of the group’s premium Rosé brands and properties. Château La Gordonne, which boasts one of the largest properties in Provence and Domaine Royal de Jarras which is one of the most spectacular wine-growing estates in the South of France, Camargue. The property includes over 600 hectares of vineyards planted on the sand soil, all classified organic under European regulation.
The Vranken-Pommery Monopole Group is globally distinguished for its organic and biodynamic winegrowing techniques. Its strong commitment to sustainable practice is evident in the receival of multiple highly acclaimed sustainability awards, including the double label ‘Sustainable Viticulture in Champagne’ and the ‘High Environmental Value Award’.
“In times of uncertainty, more than ever it is important to communicate, educate and support the consumer to make an informed choice. Everything is changing, so we must look ahead and build the future. The appointment of tide.pr will undoubtedly contribute to the continued growth and recognition of our beautiful brands in the Australian market,” said Inge Fransen, CEO Vranken-Pommery Australia.
“We are delighted to be appointed the prestigious Vranken-Pommery Australia account and are looking forward to further educating the Australian market about this remarkable group through a strategic public relations campaign,” said Stacey McArdle, Director of tide.pr.
The agency, as part of the Hardie Grant Media network, provides PR, influencer marketing and social media services in Sydney and Melbourne.
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