Oculus Rift Has Arrived And It’s Going To Change EVERYTHING! (Or Will It?)

Oculus Rift Has Arrived And It’s Going To Change EVERYTHING! (Or Will It?)
SHARE
THIS



The battle is brewing – virtual reality versus augmented reality. In this guest post, author, scribe and big thinker, John Birmingham (pictured below), takes a look at the lay of the virtual land and goes so far as to predict who he thinks will come out on top…

Virtual Reality (VR) was officially born this week, but an older sibling quietly stole its milk and cookies. Virtual Reality has enjoyed a bunch of birthdays this year. Google and Samsung both announced cheap headsets. Sony released an expensive one for the Playstation 4. Even the venerable old kid’s toy ViewMaster released an iPhone compatible 3D toy.

birmingham, john

Modern VR, however, begins in 2012 with the Kickstarter for Oculus Rift. The Virtual Reality headset induced such a global nerdgasm that Facebook swept in and bought the start up for $US2 billion. Mark Zuckerberg lauded it as “a new communication platform”.

The platform went live this week when Oculus founder Palmer Lucky personally delivered the first commercially available unit to a customer in Alaska. Back in 2012 that moment seemed sci-fi distant.
Now that it’s here, it’s a little underwhelming. Partly it’s because so many competitors have already launched their rival systems. Partly it’s because Oculus comes into the world as a very expensive accessory for a very expensive gaming computer. It will cost more than a thousand dollars locally, and unless you’re hooking it up to a high end gaming PC or console… fuggedaboutit!


With all those Zuckerbucks in the bank, the aptly named Mr Lucky can carry the hefty price point. Facebook’s chief poobah is savvy enough to recognise the limits of version one. When he dropped a couple of billion on Oculus, Zuckerberg tagged immersive gaming as the obvious entry point to the market.

 

“But this is just the start,” he said. “After games, we’re going to make Oculus a platform for many other experiences. Imagine enjoying a court side seat at a game, studying in a classroom of students and teachers all over the world or consulting with a doctor face-to-face – just by putting on goggles in your home.”

It’s the goggles though, that cripple mass adoption. For now all the high end VR headsets are big-ass, complicated set ups with multiple points of frustration built in. At the low end, however, in both price and complexity, Google’s Augmented Reality plans took one small step/giant leap forward as Palmer Lucky was taking off his snow shoes for the flight home.

Google’s camera app was rumoured to be getting AR functions. What would that mean? Try point, click and search an image for embedded information such as restaurants, transit, and shopping recommendations.

Augmented Reality isn’t anywhere near as immersive as virtual reality, but that’s its killer edge. It can leave the media room and you don’t even have to geek out with a pair of Google Glasses to wear it. It’s in your pocket.

This isn’t bleeding edge technology. It’s been around for a while across all the mobile platforms. But with the inevitable hype surrounding all the tent pole VR releases this year, AR which is a more mature and frankly a much more useful technology is likely to make more money in the world of real things.

This article originally appeared on B&T’s sister business site www.which-50.com

Please login with linkedin to comment

Advertising Standards Bureau banner ad Designworks Le Figaro The Athlete's Foot VR

Latest News

The United Nations Development Programme Launches “Don’t Choose Extinction” Campaign Via Wunderman Thompson Australia
  • Campaigns

The United Nations Development Programme Launches “Don’t Choose Extinction” Campaign Via Wunderman Thompson Australia

The United Nations Development Programme has launched its largest and boldest global advocacy and behaviour change campaign to date, “Don’t Choose Extinction” via Wunderman Thompson Australia. The campaign created by Wunderman Thompson Australia, in collaboration with Activista, Framestore and Mindpool, the “Don’t Choose Extinction” campaign is designed to engage the world in a drive towards […]

Harry Hunter & Erin Moy From Entropico Talk: Expanding, The Pandemic & Nurturing Creatives
  • Media

Harry Hunter & Erin Moy From Entropico Talk: Expanding, The Pandemic & Nurturing Creatives

Eight years after opening their doors in Sydney, production company, Entropico has opened in the US. Co-founders Harry Hunter and Erin Moy share with B&T, how they’ve managed to expand and thrive during a pandemic.  Entropico has an integrated approach to creative production. The production house is known for investing in new talent, as opposed […]

Queensland Aboriginal Islander Health Council Launches Vaccine Website Via New Word Order
  • Media

Queensland Aboriginal Islander Health Council Launches Vaccine Website Via New Word Order

In a push to drive increased vaccination numbers and reduce the gap in numbers between First Nations people and the general population, New Word Order were tasked with creating one of the first bespoke COVID-19 vaccine websites in Australia. This new website fills a vital gap in the market by providing vaccine information directly to Aboriginal and Torres Strait Islander communities.

How Are Aussie Banks Performing On Social?
  • Partner Content

How Are Aussie Banks Performing On Social?

It's a report into the social media health of the banks. And further proof of the benefit of owning a rescue helicopter.

Partner Content

by Zavy

Thrive Wins Airbnb’s PR
  • Marketing

Thrive Wins Airbnb’s PR

B&T loves to holiday with Airbnb. We're even okay with the hidden cameras in the bedrooms.

Foxtel Media Unveils FOXTEST To Aid Brands Across Content, Experience & Data
  • Media

Foxtel Media Unveils FOXTEST To Aid Brands Across Content, Experience & Data

Foxtel Media today announced the launch of FOXTEST, a new initiative to help brands explore the future frontiers of advertising. Representing an investment of $3 million, FOXTEST will see Foxtel Media partner with brands to run experiments across advertising content, experience, and data. FOXTEST is born from on-going campaign innovations with brands such as Hyundai, […]

Adobe Announces A Host Of New Creative Cloud Products As Part Of Adobe Max 2021
  • Media
  • Technology

Adobe Announces A Host Of New Creative Cloud Products As Part Of Adobe Max 2021

Adobe HAS kicked off Adobe MAX 2021, the largest creativity conference in the world. The company delivered innovation across Creative Cloud flagship applications and introduced new collaboration capabilities to fuel new levels of creativity for millions of customers worldwide, from students to social media creators to creative professionals. It is another big year for Adobe who have […]