Former Nova Entertainment Digital content and product director, Angus Stevens has been announced as the director of creative services for the Virtual Reality studio Start VR, bolstering the commercial division of the inner Sydney-based company.
Since Start VR’s inception the need from brands and agencies to produce content driven VR experiences has grown exponentially, and the appointment of Stevens signifies the studio’s commitment to build on early success and further expand in this rapidly growing market.
“Start VR specialises in narrative driven virtual reality experiences, and Angus’ knowledge traversing digital and TV platforms with commercially driven content campaigns, perfectly complements our vision as Australia’s first and leading VR studio,” said CEO Kain Tietzel.
Stevens brings an expertise in building digital teams, and collaborating with commercial partners to create innovative campaigns that generate brand engagement and drive revenue.
During his time at Nova Entertainment he built Nova FM into one of the fastest growing digital entertainment properties in Australia; delivering them the number one position in the radio category for the first time in the company’s history. His work with companies including Qantas, Coca Cola Amatil, Sony Music, Carlton Draught, Commonwealth Bank, TAC Victoria, Campari, and Southern Cross Austereo has received both local and international recognition.
Steven said, “2016 is the year of VR and the opportunity to be at the forefront of this extraordinary, immersive new technology and contribute to the ‘writing of the book’ on how VR can resonate with audiences and brands alike, is compelling.
“The momentum, respect and credibility that Start VR has established with clients and agencies in such a short period of time is testament to its founders Kain Tietzel, Nathan Anderson, Martin Taylor and Jaeger Battersby. I’m really excited to be able to play my part in building Start VR into a globally acclaimed VR studio.”
Tietzel added, “We’re seeing a dramatic swing of brands investing in VR content production and the first movers in this space are reaping the benefit of high consumer interest and an insatiable demand for new VR experiences.”
Clemenger BBDO Melbourne has announced Charlotte Stevens as group business director, leading the Myer account. Stevens is returning home to Australia following a decade in London, most of which was spent at Portas Agency. During her time in London, Stevens led Sainsbury’s fashion, homeware and beauty portfolios and worked across a range of retail accounts […]
In this piece, Tim Sleath, VP of Product Management at VDX.tv, discusses household targeting’s role alongside other identity solutions and how advertisers can create an effective household strategy for their campaigns. As the advertising industry plans for the removal of third-party cookie support and moves toward adopting more privacy-centric solutions, marketers will need to identify […]
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]