“Vote The Assh@les Out!” Patagonia Stitches Warning To Climate Denying Pollies Into Garments

“Vote The Assh@les Out!” Patagonia Stitches Warning To Climate Denying Pollies Into Garments
SHARE
THIS



Typically, those pesky tags inside your clothes give some anodyne ironing or dry-cleaning instruction.

Not so outdoor apparel player, Patagonia, who’s started stitching “vote the assholes” out into its labels ahead of the presidential elections in November.

Patagonia’s been a long and ardent supporter of climate issues and the tag is apparently an attack on climate denying politicans in the US, be they Democrats or Republicans.

Images of the tag began circulating on social media over the weekend and initially many believed it was a prank.

Not so said a spokesperson for the brand who said it was in reference to “politicians from any party who deny or disregard the climate crisis and ignore science”; although many see it as a thinly veiled dig at Donald Trump.

The tag appears on Patagonia’s men’s Regenerative Organic Stand-Up Shorts, which it started making in 1973. “We have been standing up to climate deniers for almost as long as we’ve been making those shorts,” a spokesperson told CNN.

And it’s not the first time Patagonia has had a shot at Trump. In 2017, it sued the president for his decision to dramatically roll back the protection of national monuments.

And judging by the social media reaction, people are big fans of Patagonia’s stance.

 

 

Please login with linkedin to comment

donald trump Patagonia

Latest News

Foxtel Media Unveils Four New Digitally-Enabled Cient Offerings
  • Media

Foxtel Media Unveils Four New Digitally-Enabled Cient Offerings

Foxtel Media has announced four new offerings to provide advertisers expertise in more targeted, dynamic media delivery as part of a realignment towards digital. The new offerings are Foxtel Xplore Audience targeting on Kayo, addressable audience targeting on Foxtel Go, the ability to target in-venue viewers on Fox Venues, and a new Dynamic Trading Platform. […]

“The Free And Open Internet Is A Force For Good”: Quantcast Reveals New Intelligent Audience Platform
  • Technology

“The Free And Open Internet Is A Force For Good”: Quantcast Reveals New Intelligent Audience Platform

On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]

New Research Reveals Men Unsure How To support Gender Equality
  • Uncategorised

New Research Reveals Men Unsure How To support Gender Equality

Global marketing agency LEWIS today revealed findings from its new global research on gender inequality, conducted in support of the global HeForShe movement. You can read the report in full here. The report shows the impact and perceptions of gender inequities during the pandemic across 13 countries. The findings reveal an alarming trend: 98 per […]

Haystac Winds Dairy Australia’s PR
  • Marketing

Haystac Winds Dairy Australia’s PR

Social relations agency, Haystac, part of the BWM Dentsu Group, has been appointed PR agency of record for the iconic Dairy Australia account following a competitive pitch. As the national services body for the dairy industry, Dairy Australia supports the profitability and sustainability of dairy farming and its role in producing quality, nutritious food, while […]

Rexona Clinical’s Unique ‘Pitvertising’ Won The Summer, Via Clemenger BBDO Sydney
  • Advertising

Rexona Clinical’s Unique ‘Pitvertising’ Won The Summer, Via Clemenger BBDO Sydney

While the Sydney Sixers won the BBL season ten trophy, Rexona Clinica won the summer sports marketing battle with a game-changing sponsorship idea. BBL 2020-21 series will go down as the ‘Year of the Pit’ after Rexona Clinical owned the summer after unveiling its new form of advertising sponsorship – ‘Pitvertising’. The concept, devised by […]