Typically, those pesky tags inside your clothes give some anodyne ironing or dry-cleaning instruction.
Not so outdoor apparel player, Patagonia, who’s started stitching “vote the assholes” out into its labels ahead of the presidential elections in November.
Patagonia’s been a long and ardent supporter of climate issues and the tag is apparently an attack on climate denying politicans in the US, be they Democrats or Republicans.
Images of the tag began circulating on social media over the weekend and initially many believed it was a prank.
Not so said a spokesperson for the brand who said it was in reference to “politicians from any party who deny or disregard the climate crisis and ignore science”; although many see it as a thinly veiled dig at Donald Trump.
The tag appears on Patagonia’s men’s Regenerative Organic Stand-Up Shorts, which it started making in 1973. “We have been standing up to climate deniers for almost as long as we’ve been making those shorts,” a spokesperson told CNN.
And it’s not the first time Patagonia has had a shot at Trump. In 2017, it sued the president for his decision to dramatically roll back the protection of national monuments.
And judging by the social media reaction, people are big fans of Patagonia’s stance.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]