Volt Bank Appoints Launch Marketing Agency Five By Five

Volt Bank Appoints Launch Marketing Agency Five By Five
SHARE
THIS



Volt Bank has appointed launch marketing specialists Five by Five Global as its agency of record following a competitive pitch.

The bank, the first of a new wave of digital challengers to be granted a banking licence, is set to begin its rollout of its first product, focused on savings, later this year.

Volt chief customer officer Maria Loyez said: “We selected Five by Five because they demonstrated an approach to launch marketing that is grounded in deep insights and is tailored for new market entrants.”

The win adds to the Sydney agency’s client roster, which includes Lenovo, Red Bull, Ring.com, Patron Tequila and several startups all drawn to the indie agency’s launch capability.

Five by Five global MD Matt Lawton commented: “This win further validates that launch marketing is a discipline needing specialists who understand how best to apply integrated PR and advertising services to drive early momentum.”

The agency will focus initially on building the bank’s waitlist ahead of a gradual rollout of their app, which is currently in staff testing.

“We’re focused on helping Australians be better off and the first step is to help people save money,” added Loyez.

Please login with linkedin to comment

five by five volt bank

Latest News

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat
  • Media

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat

From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 
  • Advertising

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 

John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
  • Media

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020

After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]