Volt Bank has appointed launch marketing specialists Five by Five Global as its agency of record following a competitive pitch.
The bank, the first of a new wave of digital challengers to be granted a banking licence, is set to begin its rollout of its first product, focused on savings, later this year.
Volt chief customer officer Maria Loyez said: “We selected Five by Five because they demonstrated an approach to launch marketing that is grounded in deep insights and is tailored for new market entrants.”
The win adds to the Sydney agency’s client roster, which includes Lenovo, Red Bull, Ring.com, Patron Tequila and several startups all drawn to the indie agency’s launch capability.
Five by Five global MD Matt Lawton commented: “This win further validates that launch marketing is a discipline needing specialists who understand how best to apply integrated PR and advertising services to drive early momentum.”
The agency will focus initially on building the bank’s waitlist ahead of a gradual rollout of their app, which is currently in staff testing.