This week, via DDB Sydney, Volkswagen has launched a new retail campaign that challenges the cluttered automotive retail category, where consumers are constantly bombarded with offers, and highlights that it’s often just 1 per cent of offers that truly cut-through with potential customers.
The work focuses on Volkswagen’s 1 per cent finance comparison rate for the Golf and Polo ranges.
DDB Sydney, Chief Creative Officer, Ben Welsh, commented, “Classic Volkswagen work is simple, nuanced and cuts through. This is classic Volkswagen work and shows how brand and retail can combine forces – unlike most car retail work you see.”
Volkswagen Group Australia, General Manager – Marketing, Ben Wilks added, “This is a great offer, and I challenged DDB Sydney to make it standout in what is truly a cluttered category. I’m thrilled with what’s been delivered and have no doubt this fresh approach will resonate with Australians.”
Volkswagen’s 1 per cent campaign launched with two 30-second TVC executions and supported by radio, digital, press and OOH.