B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Voice To Parliament Yes Campaign’s Video Ad “Misleading”: Advance Australia
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Voice To Parliament Yes Campaign’s Video Ad “Misleading”: Advance Australia
Campaigns

Voice To Parliament Yes Campaign’s Video Ad “Misleading”: Advance Australia

Staff Writers
Published on: 3rd May 2023 at 12:30 PM
Staff Writers
Share
2 Min Read
SHARE

Right-leaning activist group Advance Australia has said that the Yes campaign’s video advert persuading users to vote in favour of the Voice to Parliament is “misleading.”

In a letter to the Australian Electoral Commission (AEC), Advance Australia took umbrage with Yes23’s omission of “any reference to the Aboriginal and Torres Strait Islander voice to Parliament.

“The bill currently before the parliament which will form the referendum question and ultimately, if approved by the voters, change the Constitution is called Constitution Alteration (Aboriginal and Torres Strait Islander Voice) 2023,” said the letter written by Advance Australia’s executive director Matthew Sheahan.

“Yet the Yes23 ad does not mention the voice: an inseparable component of the referendum as articulated, so integral that it is the title of the bill.

“Recognition is inseparable from the voice. In our view, it follows that Yes23 may be intentionally misleading the Aus­tralian public on the nature of the referendum to omit that important fact.”

In the letter, seen by The Australian, Shehan said that the ad was misleading as “there is no guarantee what a future voice will make representations on and how the parliament of the day will respond.”

“To tell the Australian people in this ad that the referendum provides a ‘real say’ improperly implies the parliament does not have the power to regulate the voice and further misleads voters,” he added.

The AEC said that it would respond to Advance’s Australia’s concerns “in due course.”

A spokesman for Yes23 said that it welcomed Advance Australia for “drawing attention” to its campaign.

This follows reports that the various No campaigns are underperforming on social media compared to the Yes campaigns.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Yes23
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?