VMO has taken its premium large-format digital proposition to new heights unveiling six impact banners positioned in premium shopping centres throughout Melbourne.
In a competitive tender process, property partners Blackstone, Pacific and QIC awarded VMO the rights to install the impressive 5.5m x 3m digital screens in Pacific Werribee, Pacific Epping and Forest Hill Chase – key destination shopping centres, each with over 200 retailers.
The latest instalment sees VMO’s retail network reaching an additional 2 million shoppers weekly and has extended its large format footprint to 51 screens nationally with plans for further growth.
VMO MD, Paul Butler commented: “Audience engagement is at the forefront of our strategy.
“A key focus for the year is to expand our large format ‘impact’ offering.
“The quality, placement and sheer size of these screens are guaranteed to elevate brands and capture audience attention.
“The screens are the highest quality available in the retail space – they’re designed to deliver results.”
A testament to harnessing the power of retail to build brands, the atrium banners which are part of VMO’s easy to buy ‘Impact +’ solution has attracted a broad range of categories and advertisers with the likes of Hyundai, Optus and Nintendo leveraging the strengths of VMO’s newest format.
Butler added: “With most Australians visiting a shopping centre two or more times per week, VMO’s large format retail network provides advertisers with an opportunity to cut through and showcase their brand to a large audience while they’re in the mindset to achieve, escape and explore.”
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
With Google pressing ahead with its plan to deprecate third-party cookies in the near future, it seems many marketers are now looking at contextual advertising as a way to meet consumer expectations in an increasingly privacy-focused world. Despite the newfound popularity of contextual advertising, it is not a new principle. In fact, advertisers have been […]
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]