Australian digital out-of-home agency, VMO has won exclusive advertising rights to Adelaide’s premier retail shopping centre, Rundle Place.

The win sees VMO taking over the in-centre digital network previously represented by oOh! Media.

Located in the heart of Rundle Mall, Adelaide’s leading shopping precinct, Rundle Place is Adelaide’s newest premium destination of choice for fashion and food in the heart of the CBD.

Set over four levels with 50 specialty stores, an international food court and anchored by Apple and Coles, Rundle Place guarantees diverse audiences and high foot traffic with over 200,000 shoppers weekly.

HOYTS Group chief commercial officer, Anthony Deeble commented: “This is a great win for VMO and a strong addition to our retail network.

“We have an impressive combination of over 15 vibrant, digital large format and portrait screens strategically positioned in high-traffic, high-dwell locations and in close proximity to leading retailers.”

VMO managing director, Paul Butler added: “We’re thrilled to have secured Rundle Place and look forward to extending this proposition to advertisers.

“The quality of our network coupled with the audience that this centre delivers presents a valuable opportunity for brands to cut-through and engage with consumers.”

The VMO retail network comprises of 1,400 screens throughout 400 locations and reaches a unique audience of over 10 million shoppers weekly.