VMO has unveiled its first edition of the new-look Fernwood magazine. Sporting a fluoro-pink masthead and ‘THE’ poster girl for body positivity ‘Amy Schumer’ on its cover, the 84-page glossy magazine has relaunched in style.
With content expanding beyond health and fitness to include dedicated sections for travel, beauty, fashion, tech and motoring, Fernwood magazine has evolved to become a true women’s lifestyle publication.
CEO Val Morgan Group Dan Hill says; “VMO is proud to deliver a magazine that’s dedicated to supporting and motivating today’s active women. We look forward to releasing subsequent issues and bringing this content to life via a premium, in-club digital network.”
Distributed throughout 69 health clubs nation-wide, the magazine has already proven popular with Fernwood members, flying off the shelves and attracting an influx of positive feedback.
Fernwood Head of Marketing, Lisa O’Brien comments; “Fernwood magazine has been a much-loved part of our member experience for many years now. The recent refresh by VMO has really taken this product to the next level – it’s a sophisticated, high-calibre publication full of engaging health, wellness and lifestyle content that speaks to Australian women.”
The Fernwood partnership sees VMO reaching an additional audience of 70,000 highly active women who visit their health club an average of three times per week. With 80% of Fernwood members aged 20-50, the network offers advertisers a unique opportunity to connect with a traditionally hard-to-reach audience.