VMO & FANDOM Introduce Shoppers To The ‘Spider-Verse’
VMO has joined forces with the world’s largest fan-trusted entertainment site Fandom to create a custom, cross-platform content solution for Universal Sony’s home entertainment release of ‘Spider-Man: Into the Spider-Verse’.
Winning ‘Best Animated Feature’ at the 91st Academy Awards, Spider-Man: Into the Spider-Verse is the first animated feature film in the Spider-Man franchise, receiving considerable praise for its incredible animations, soundtrack and memorable characters.
Created entirely by the in-house creative and production team, VMO and Fandom developed a series of bespoke, digital character cards that introduced super-hero fans and shoppers alike to lead characters from the ‘Spider-Verse’ – providing insight into their origins and unique abilities.
Phase one of the campaign saw the suite of creatives showcased across the Fandom site, reaching over 300,000 entertainment fans with a dynamic mobile ‘inter-scroller’.
The custom-build enabled users to engage with the film’s characters, view the trailer and click through to a ‘buy it first on digital’ feature.
The second stage added VMO’s digital retail network into the mix with the campaign amplified across 121 of VMO’s proximity and large-format ‘IMPACT’ screens for a 2-week period. VMO’s proprietary audience insights tool ‘DART360’, enabled a highly-targeted approach, delivering the message just metres from key retailers and in locations that over-indexed with shoppers searching for ‘Spider-Man’ and super-hero related terms on their mobile phones.
VMO managing director Paul Butler said: “This campaign showcases the unique strengths of our products across the Val Morgan Group. In this instance, we’ve seen a powerful combination of Outdoor and online channels working together to drive sales.”
Latest News
Satan’s Own Dairy! Schlock Rocker Alice Cooper Releases Tasty Chocolate Flavoured Milk Range
With the current climate ruling out the eating of heads of bats, it appears heavy metal music has had to turn to dairy.
Riot Games Selects Getty Images As Photographic Agency & Distribution Partner For League Of Legends Events
Here's some hot news for B&T's cool gamer crowd. Not, that we're even aware, that we even possess a cool gamer crowd.
opr & Neo Selected To Deliver Growth Marketing Campaign For Listed Aussie Tech Company
opr and Neo may sound like characters from The Matrix films but, unlike The Matrix films, this actually makes sense.
Church & Dwight Appoints HYLAND To Lead Local Social Campaigns
Church & Dwight could either be a solicitors firm or a bad comedy duo, however, it apparently does beauty products.
R/GA Launches Adaptive Ecommerce Solution in Australia
R/GA unveils adaptive ecommerce agency, and - B&T can confirm - the annoucement didn't include a fruit basket to media.
Monday TV Wrap: Beatles In Australia Doco Proves ‘A Ticket To Ride’ For Nine
Beatles' 1964 tour proved a hit for Nine last night. However, there are no plans afoot to resurrect Kamahl's 1983 tour.
Justine Pirie Appointed GM Of Dentsu’s Cox Inall Communications
Cox Inall has a new GM. Apparently, it also has a new toasted sandwich maker, however, that's arguably less newsworthy.
The General Sir John Monash Foundation Launches New Podcast Series Via Mojo Media
The General Sir John Monash Foundation today announced it has partnered with Sydney-based media agency, Mojo Media, to launch its first podcast series, The Scholars. The series features exclusive interviews with John Monash Scholars across all fields of academia, business, science, humanities, and the arts. Hosted by the CEO of Mojo Media, Justin Kelly, the […]
The Hallway Nabs McCann’s Lyndell Sawyer In New Head Of Media Role
Hallway announces Lyndell Sawyer's recruitment & delivers press photo that's a little bit noir, a little bit pastiche.
Roger Federer Stars In New Work For Mercedes-Benz & It’s Surprisingly Not Terrible
If there's ever a reason to steer the kids into tennis it has to be Roger Federer's raft of pricey endorsements.
Getting OTT/CTV Advertising To Work Right
B&T has overdone it with the acronyms in this headline, but it's not to say it's not an ATR (absolutely terrific read).
Canva’s Journey Into Enterprise Software So Far
If there was ever an Aussie success story it's Canva! Unlike our global gas emissions and cheating at cricket.
ARN’s Deborah Clay: CV-19 Has “Brought Into Focus” The Role Of Unpaid Work In Homes
It's all you need to know about ARN's Deborah Clay minus the "if you were a vegetable, what would you be?" question.
Motio Teams With Diabetes Australia To Promote National Diabetes Week
Having regrets about that choc-chip muffin you ate for breakfast? Ramp up the anxiety with this Diabetes Week story.
In Marketing We Trust Appoints Eugene Korotkevich To Head Of SEO
In Marketing We Trust has put its trust into Eugene Korotkevich to weave his search engine optimisation wizardry.
DrinkWise Launches Bounce Back Podcast
If CV-19 has given us anything, it's an acute fear of our fellow humans and enough podcasts for at least 17 lifetimes.
Parkinson’s NSW Launches ‘No Escape Room’ To Raise Awareness Via Wunderman Thompson
B&T's not published any Wunderman Thompson news for some time. Although we do stress, that's our laziness & not theirs.
Bras N Things Launches New Brand Position: ‘I Am Many Things’ Via TBWA\Sydney
Yes, lingerie campaigns can ruffle a few readers' feathers. But then we could all do with a good ruffling, couldn't we?
“Couldn’t Be Bothered To Hire A Black Photographer”: Vogue Under Fire For Latest Simone Biles Cover
Anna Wintour longing for a simpler time when all a magazine needed was 30-grand handbags & models with eating disorders.
The Monkeys Win Open Colleges’ Creative, Shows Off First Work
Has CV-19 led you to re-evaluate life? You could consider an Open Colleges course or continue with your Netflix bender.
News Corp To Launch 50 New Titles As Part Of Online-Only Shift
Football team get flogged over the weekend? Well, avoid the sports pages today by reading this good news story instead.
Thinkerbell Snares CHEP’s Ben Shepherd As It Ramps Up Media Offering
Thinkerbell walks through a valley of darkness as it snares Ben Shepherd to strike down with vengeance & furious anger.
Facebook Weighs Up Political Ad Ban
Despite the gold embroided satin sheets & pillows filled with dodo down, apparently Mr Zuckerberg is not sleeing well.
Sunday TV Wrap: Seven’s Investigation Into The Peter Falconio Murder Proves A Hit
Peter Falconio is either dead OR wins world's best-ever hide-and-seek champion alongside Elvis and Jim Morrison.
“It’s An Insult To Satan!” People Are Calling This The Best Press Photo Of Trump Ever!
Stunning press image gives Trump unintended horns, as Lucifer's PR agent forced to issue statement denying similarities.
Nike Launches New Shoe With AR-Powered Colouring Book Via AKQA
Everytime you buy sports shoes are you left with that niggling feeling "I should've got the Adidias"? This won't help.
Women In Media’s Sandra Wee: “To Bring About Change in Our Industry, Being Courageous Is Necessary”
B&T has a delightful chat with Trade Desk’s Sandra Wee. Sandra was delightful, we were a bit brusque, to be honest.
Data Proves Key To Marketers For Managing Change & Disruption
Here's a guest post from Gumtree's Daniel Kuziow who could also get you a top deal on a chaise lounge & matching pouffe.
Seven Musters Sponsors For Launch Of ‘Farmer Wants A Wife’
Does your Tinder profile list "interests" as driving combine harvesters & manure spreading? Get excited on this TV news.
How LegalVision Is Disrupting Law With Digital
Here at B&T we're big supporters of media law. Our defamation lawyer's brand new Mercedes testament to our commitment.
