VMO has expanded its retail outdoor network to 550 locations nationally, marking the largest retail footprint in the Australian market.
VMO has invested $15M in CAPEX to accelerate network expansion, deploying more than 100 new locations in the past 18 months. This growth has been underpinned by new contracts and long-term renewals across retail and mixed-use destinations including Central Park Mall, Meriton Retail Precincts, Region Group and TOGA.
“This is a milestone moment for the VMO business. From the beginning, our long-term goal has been to deliver the most extensive retail coverage in the country.” said The HOYTS Group and VMO chief commercial officer Anthony Deeble.
“It reflects the strength of the partnerships we’ve built with landlords and property groups over the years and the expertise and dedication of everyone in our team to drive this network forward. We’re proud of what we’ve achieved and to continue building on it.” Deeble added.
“VMO has been built on a simple understanding that audiences move through a mix of everyday shopping environments., whether it be neighbourhood centres, local retail, convenience stops and top-up trips, alongside larger, planned visits to purpose-built retail precincts.” VMO managing director Paul Butler said.
“Our network reflects that reality. It’s designed around where shopping behaviour actually happens in these everyday moments, across both metro and regional communities. It’s within these environments that habit, frequency and path-to-purchase influence are formed, creating the strongest opportunity for brands to drive sales and action.” Butler added.
