VMO’s Programmatic DOOH offering signals a new era in the outdoor industry, transforming out-of-home trading in Australia.
The new marketplace will deliver clients unique transactional simplicity, coupled with superior audience targeting capabilities.
As the new Programmatic Director of VMO, Braden Clarke will be responsible for the roll-out of the VMO Programmatic platform to advertisers nationwide. The marketplace has been specifically designed for programmatic trading at scale, providing brands with access to more than 12,000 digital screens across Australia.
With 100 per cent of VMO’s screens digital and addressable in real time, VMO is in a unique position to make the largest volume of digital outdoor inventory in Australia available for programmatic trading.
“Braden is one of Australia’s most experienced advertising technology specialists with a real passion for programmatic.
“With more than 10 years of industry experience and having previously led an audience solutions and automated trading team, Braden is perfectly positioned to keep the business at the forefront of emerging technology and client solutions,” Paul Butler, MD, VMO, said.
Clarke recently completed 10 years at Australia’s REA Group (realestate.com.au) where he developed and delivered programmatic advertising solutions for some of Australia’s leading brands and agencies.
“I’m delighted to be joining VMO at such a pivotal time for Programmatic DOOH.
“Automating DOOH transactions transforms trading efficiencies and targeting capabilities for media owners, agencies and advertisers alike. It simplifies the processes of determining available inventory, applying pricing rules, activating audience targeting and scheduling campaign delivery.
“I’m really looking forward to bringing my knowledge to a business that’s ideally positioned to bring the benefits of automated trading to the out-of-home channel,” Braden Clarke, Programmatic Director of VMO, said.
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