VMLY&R Appoints Lead Strategist For Defence Force Recruitment Account

VMLY&R Appoints Lead Strategist For Defence Force Recruitment Account

Following the appointment of VMLY&R to the Defence Force Recruitment (DFR) account, VMLY&R Sydney has appointed leading strategist Craig Page will take on the newly created role of head of planning, DFR.

Page’s immediate remit is to lead both the VMLY&R Melbourne and Sydney teams, ensuring all DFR work is strategically sound and candidate focused.

VMLY&R chief strategy officer Alison Tilling said Page’s appointment is central to the agency’s commitment to build the ADF brand and achieve the ambitious recruitment targets and pivotal to the success of the newly established agency/client partnership.

Tilling said: “We are thrilled to build our team with a strategist and leader of Craig’s calibre. His experience makes him a truly integrated thinker, able to combine the best of many worlds for a remarkable new breed of strategy.

“He is generous with his time and experience, and we feel really fortunate to have him lead the DFR strategy team.”

Previously executive strategy director at R/GA Sydney, Page brings a raft of local and international experience to the team combining a unique skillset gained from across advertising, communications and experience design fields.

At R/GA he led the strategy and marketing science teams building successful outcomes for leading brands such as Telstra, Samsung, Toyota, Google and the NRL.

Prior to R/GA he worked for several other world-class creative agencies- both in Australia and overseas – including M&C Saatchi (Sydney and London) supporting brands such as Optus, SONY, eBay and Virgin Mobile, and held the role of in-house Digital Strategy Lead with Foxtel.

On his new role, Page said: “To build brands effectively in today’s market you need the best creative and design thinking working in tandem, without silos, under the same roof.

“VMLY&R is the first agency I’ve seen doing this in practice and I’m excited to help drive this new model. Even more so with Defence Force Recruitment; one of the biggest and bravest accounts in the country, and one of the few who are capable of making the most of everything the agency has to offer.”




Please login with linkedin to comment

craig page VMLY&R

Latest News

Liz Wigmore & Foundation Team Migrate Into Omnicom’s Hearts & Science
  • Advertising

Liz Wigmore & Foundation Team Migrate Into Omnicom’s Hearts & Science

Omnicom’s bespoke media agency Foundation Australia will soon retire its brand and operate under the Hearts & Science banner. Hearts & Science has grown its agency proposition in this market by appointing Liz Wigmore as managing director. Omnicom Media Group is folding the whole Foundation Australia team – which numbers in the dozens – and […]

Mark Tompkins Adds Creative Power To Enthral
  • Advertising

Mark Tompkins Adds Creative Power To Enthral

Storytelling agency Enthral has bolstered its creative offering with the addition of Creative Director Mark Tompkins. Tompkins joins the agency with more than 20 years of experience and a who’s who of agencies in Australia and London on his CV, including TBWA, DDB, Clemenger and Ogilvy. Until now, all of Enthral’s creative work has relied […]