VML has been appointed as Kellogg’s Asia Pacific Regional Marketing Technology partner, following Kellogg’s competitive multi-agency pitch.
VML will expand their current Kellogg relationship beyond Australia and North America to now additionally cover technology across the entire Asia Pacific region plus South Africa for digital and social campaigns.
The pitch was led by VML Australia in partnership with VML Singapore and VML U.S., with the Kellogg’s APAC technology business to be lead out of Sydney, working closely with VML’s Singapore office to service the region.
Now encompassing Australia, New Zealand, South Africa, Japan, South Korea, Hong Kong, Singapore and India, VML’s regional remit will see the agency lead all digital marketing technology work across the Kellogg ecosystem.
Commenting on the win, VML Australia’s MD and ECD Aden Hepburn said: “VML has been handling Kellogg’s work across Australia and New Zealand since early 2013, and being awarded the entire Asia Pacific technology responsibilities is testament to the strength of VML’s regional and global network, along with our partnership with Kellogg’s as we continue to push the business forward together in what is an exciting time for Kellogg in the APAC region.”
VML will also work closely with Kellogg’s to bring innovation, speed and efficiency and extend the capability of Kellogg’s unique technology platforms.